<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Why I think the Open Screen project matters&#8230;</title>
	<atom:link href="http://www.webkitchen.be/2008/06/12/why-i-think-the-open-screen-project-matters/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.webkitchen.be/2008/06/12/why-i-think-the-open-screen-project-matters/</link>
	<description>Life as an Adobe platform evangelist</description>
	<lastBuildDate>Tue, 07 Feb 2012 14:36:52 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
	<item>
		<title>By: Widget TV: de volgende stap in interactieve tv? - Frankwatching</title>
		<link>http://www.webkitchen.be/2008/06/12/why-i-think-the-open-screen-project-matters/comment-page-1/#comment-1235</link>
		<dc:creator>Widget TV: de volgende stap in interactieve tv? - Frankwatching</dc:creator>
		<pubDate>Tue, 23 Sep 2008 12:08:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.webkitchen.be/?p=140#comment-1235</guid>
		<description>[...] het perspectief van de consument wordt het slecht begrepen dat al het moois wat we gewend zijn via internet, vooralsnog niet wordt ondersteund op die andere [...]</description>
		<content:encoded><![CDATA[<p>[...] het perspectief van de consument wordt het slecht begrepen dat al het moois wat we gewend zijn via internet, vooralsnog niet wordt ondersteund op die andere [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: FlashCoder</title>
		<link>http://www.webkitchen.be/2008/06/12/why-i-think-the-open-screen-project-matters/comment-page-1/#comment-944</link>
		<dc:creator>FlashCoder</dc:creator>
		<pubDate>Sat, 19 Jul 2008 02:38:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.webkitchen.be/?p=140#comment-944</guid>
		<description>Sorry I missed this thread whilst it was in full swing, but I wanted to respond the the quite negative responses you&#039;ve been getting Serge.

Barry is of course correct, the &#039;skip-intro&#039; idea was a very poor and purely creative idea, which served to put people off Flash sites, but that kind of gratuitous nonsense is well and truely gone from todays Flash sites and applications. We have become more professional and better developers and we have learned from our mistakes.

But the OSP is not about gratuitous eye candy, not about drop shadows, not about aesthetics for the sake of over zealous creatives. It&#039;s about giving EVERYONE a consistent and intuitive user experience. If you&#039;ve all got an iPhone, and I suspect most of you have, then you&#039;ll have experienced exactly what I&#039;m talking about. 

Yes Barry, the command line is indeed powerful...if you&#039;re a programmer or a geek, but as these only represent the tiniest preportion of the market place that these companies are trying to sell to, I think having a consistent and intuitively usable interface will make them A LOT more money, and clearly they think so to. And ultimately that means we can make every device equally as sexy to interact with. No exceptions. The world at large will always choose great usability over great functionality. After all, it doesn&#039;t matter how incredible the functionality is if most people can&#039;t use it.</description>
		<content:encoded><![CDATA[<p>Sorry I missed this thread whilst it was in full swing, but I wanted to respond the the quite negative responses you&#8217;ve been getting Serge.</p>
<p>Barry is of course correct, the &#8216;skip-intro&#8217; idea was a very poor and purely creative idea, which served to put people off Flash sites, but that kind of gratuitous nonsense is well and truely gone from todays Flash sites and applications. We have become more professional and better developers and we have learned from our mistakes.</p>
<p>But the OSP is not about gratuitous eye candy, not about drop shadows, not about aesthetics for the sake of over zealous creatives. It&#8217;s about giving EVERYONE a consistent and intuitive user experience. If you&#8217;ve all got an iPhone, and I suspect most of you have, then you&#8217;ll have experienced exactly what I&#8217;m talking about. </p>
<p>Yes Barry, the command line is indeed powerful&#8230;if you&#8217;re a programmer or a geek, but as these only represent the tiniest preportion of the market place that these companies are trying to sell to, I think having a consistent and intuitively usable interface will make them A LOT more money, and clearly they think so to. And ultimately that means we can make every device equally as sexy to interact with. No exceptions. The world at large will always choose great usability over great functionality. After all, it doesn&#8217;t matter how incredible the functionality is if most people can&#8217;t use it.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Serge Jespers</title>
		<link>http://www.webkitchen.be/2008/06/12/why-i-think-the-open-screen-project-matters/comment-page-1/#comment-727</link>
		<dc:creator>Serge Jespers</dc:creator>
		<pubDate>Tue, 17 Jun 2008 06:51:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.webkitchen.be/?p=140#comment-727</guid>
		<description>@Barry: Don&#039;t forget that ARM, Chunghwa Telecom, Cisco, Intel, LG Electronics Inc., Marvell, Motorola, Nokia, NTT DoCoMo, Qualcomm, Samsung Electronics Co., Sony Ericsson, Toshiba and Verizon Wireless, and leading content providers, including BBC, MTV Networks, and NBC Universal have already signed up. So it&#039;s far from a &quot;build it and they will come&quot; project.

On my TV, I don&#039;t want to use command line. I want an &quot;engaging experience&quot; that adds functionality. Right now, my set-top box&#039;s menus are boring and have no added functionality at all. While this box is connected to the internet, it doesn&#039;t use that functionality at all. I want my video on demand service to directly connect to IMDB or Rotten Tomatoes and give me their ratings and reviews. That&#039;s the sort of experience I am looking for which is far from the &quot;skip intro&quot;-experience that you fear.</description>
		<content:encoded><![CDATA[<p>@Barry: Don&#8217;t forget that ARM, Chunghwa Telecom, Cisco, Intel, LG Electronics Inc., Marvell, Motorola, Nokia, NTT DoCoMo, Qualcomm, Samsung Electronics Co., Sony Ericsson, Toshiba and Verizon Wireless, and leading content providers, including BBC, MTV Networks, and NBC Universal have already signed up. So it&#8217;s far from a &#8220;build it and they will come&#8221; project.</p>
<p>On my TV, I don&#8217;t want to use command line. I want an &#8220;engaging experience&#8221; that adds functionality. Right now, my set-top box&#8217;s menus are boring and have no added functionality at all. While this box is connected to the internet, it doesn&#8217;t use that functionality at all. I want my video on demand service to directly connect to IMDB or Rotten Tomatoes and give me their ratings and reviews. That&#8217;s the sort of experience I am looking for which is far from the &#8220;skip intro&#8221;-experience that you fear.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: barry.b</title>
		<link>http://www.webkitchen.be/2008/06/12/why-i-think-the-open-screen-project-matters/comment-page-1/#comment-726</link>
		<dc:creator>barry.b</dc:creator>
		<pubDate>Tue, 17 Jun 2008 02:45:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.webkitchen.be/?p=140#comment-726</guid>
		<description>&quot;Again? We can?t twist any manufacturers arm to sign up for the OSP.&quot;

so where&#039;s the buy-in? where&#039;s the compelling reason for them to join.

your blog post sounds like &quot;build it and they will come&quot; - but that&#039;s dangerous. Eye candy with no substance is pointless - and as has been found with &quot;skip intro&quot;, counter-productive. don&#039;t give us animations and drop shadows for no reason.

&quot;If I switch on my digital TV set-top box at home, it?s far from a rich ?engaging? user experience. The interface is dull and dead slow with no connectivity to online information and communities.&quot;

what&#039;s more important? the functionality or the &quot;engagement&quot;? Using the command line to perform tasks is a woeful ?engaging? user experience ... but it&#039;s incredibly powerful. 

in other words, the best user experiance is one you don&#039;t notice: &quot;it just works&quot;

eh, my 2c.</description>
		<content:encoded><![CDATA[<p>&#8220;Again? We can?t twist any manufacturers arm to sign up for the OSP.&#8221;</p>
<p>so where&#8217;s the buy-in? where&#8217;s the compelling reason for them to join.</p>
<p>your blog post sounds like &#8220;build it and they will come&#8221; &#8211; but that&#8217;s dangerous. Eye candy with no substance is pointless &#8211; and as has been found with &#8220;skip intro&#8221;, counter-productive. don&#8217;t give us animations and drop shadows for no reason.</p>
<p>&#8220;If I switch on my digital TV set-top box at home, it?s far from a rich ?engaging? user experience. The interface is dull and dead slow with no connectivity to online information and communities.&#8221;</p>
<p>what&#8217;s more important? the functionality or the &#8220;engagement&#8221;? Using the command line to perform tasks is a woeful ?engaging? user experience &#8230; but it&#8217;s incredibly powerful. </p>
<p>in other words, the best user experiance is one you don&#8217;t notice: &#8220;it just works&#8221;</p>
<p>eh, my 2c.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Serge Jespers</title>
		<link>http://www.webkitchen.be/2008/06/12/why-i-think-the-open-screen-project-matters/comment-page-1/#comment-710</link>
		<dc:creator>Serge Jespers</dc:creator>
		<pubDate>Sun, 15 Jun 2008 08:47:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.webkitchen.be/?p=140#comment-710</guid>
		<description>@Emanuele - To me, a consistent runtime means you can run the same code everywhere. With Flash Lite, this is not really the case unless you only build apps targeted at earlier versions of the Flash Player. The Open Screen Project will enable a device runtime that is 100% in sync everywhere. So the Flash Player for devices will have the same capabilities as the PC version.

You are right that market penetration will take some time. However, one of the goals of the OSP is to have a runtime that can be update OTA instead of having to flash your device firmware.

I cannot agree on your point that Microsoft MediaCenter and Apple FrontRow have a high penetration. They may have some market penetration in some regions but certainly not in Europe where I am based. Again... We can&#039;t twist any manufacturers arm to sign up for the OSP.</description>
		<content:encoded><![CDATA[<p>@Emanuele &#8211; To me, a consistent runtime means you can run the same code everywhere. With Flash Lite, this is not really the case unless you only build apps targeted at earlier versions of the Flash Player. The Open Screen Project will enable a device runtime that is 100% in sync everywhere. So the Flash Player for devices will have the same capabilities as the PC version.</p>
<p>You are right that market penetration will take some time. However, one of the goals of the OSP is to have a runtime that can be update OTA instead of having to flash your device firmware.</p>
<p>I cannot agree on your point that Microsoft MediaCenter and Apple FrontRow have a high penetration. They may have some market penetration in some regions but certainly not in Europe where I am based. Again&#8230; We can&#8217;t twist any manufacturers arm to sign up for the OSP.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

