Comments on: Microsoft picks Flash Player for Vista campaign site

By: Mark Lapasa

Mark Lapasa — Tue, 05 Aug 2008 18:34:26 +0000

I too think the campaign is brilliant. However, what the test subjects don’t realize is that their preconceptions were from people who probably used it longer than the subject’s involvement in the Mojave Experiment.

I can’t believe M$ is still trying to sell Vista as it’s viewed as the new modern day useless Windows ME.

By: Anonymous

Anonymous — Thu, 31 Jul 2008 00:41:45 +0000

I think JD best describes this situation:

“..Whoa, Ted that seems harsh. Makes you sound worried and defensive.
The format of marketing material doesn’t seem like it should be so big an issue, such emotional words…”

Keyword being defensive.

Fact is it was outsourced to an agency whom chose to use Flash, Microsoft was just indifferent to the outcome and were more focused on the messages within the content and less about the how, welcome to marketing organisations whom aren’t technically savy.

This again is Adobe Evangelism at it’s most immature.

[[This anonymous comment was posted from a Microsoft IP.]]

By: Mike Downey on Adobe » Microsoft chooses Flash to market Windows Vista

Mike Downey on Adobe » Microsoft chooses Flash to market Windows Vista — Wed, 30 Jul 2008 23:37:29 +0000

[...] Serge Jespers, Ben Forta, and Ted [...]

By: Ryan

Ryan — Wed, 30 Jul 2008 13:05:38 +0000

This was pointed out in the comments on Ted’s blog. If you like the irony of using Flash, you’ll love the fact that if you look at the response header on this site, it says it’s being served by Apache running on CentOS

By: Youri

Youri — Wed, 30 Jul 2008 06:07:31 +0000

When I first heard about the concept, i loved it too. But now that I’ve seen the video … it all looks so “cheesy”.