Flash video kicking major ass!

According to the latest comScore statistics, the market share of Flash video on the web continues to grow. The numbers are pretty impressive and clearly show that Flash video is the best way to deploy video on the web. Especially interesting about these stats is that it is the AUGUST report, which includes all of the online Olympics coverage in North America including the much talked about NBC coverage that Microsoft promoted so heavily for Silverlight.

  • 86% (up from 84%) of online videos are viewed in the U.S. using Adobe Flash technology and 80% (up from 72%) of online videos are viewed Worldwide using Adobe Flash technology, making Flash the #1 format for video on the web.
  • 99% of viewers use Adobe Flash technology in the U.S. to watch videos online and 97% of viewers use Adobe Flash technology Worldwide to watch videos online, making Flash the #1 format for video on the web.
    [Source: August 2008 data from independent research firm comScore]

Even though these numbers are now 2 months old, Flash video continues to gain ground. AOL (one of the top 10 video destinations on the web) recently announced that it is going to the Brightcove video platform. Just this week, MTV launched a massive library of music videos all streaming nicely with the Flash Player.

If you had any doubts, you can rest assured. Flash video isn’t going to disappear any time soon! On the contrary, it continues to kick major ass!

Please note that comScore does not publish these stats publicly themselves; they collect the data, several companies (including Adobe) pay to receive it, and then Adobe chooses to make it public.

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One Response to “Flash video kicking major ass!”

  1. Savvas Malamas 01. Nov, 2008 at 12:42 am #

    Thats so cool Serge!
    Is anyone on Infinite Loop listening??

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