The things people do to win a MAX award…

If you haven’t heard this, the Belgian based agency Boulevart won a MAX award at MAX Europe earlier this week. When the finalists were announced a few weeks ago, Boulevart’s Wim Vanhenden promised to shave his head if they actually won the award… Today, all his colleagues took turns cutting pieces from his hair before shaving it all off. I think he learned his lesson ;-)

5 Comments

  1. Just saw this live on Qik, I guess Mariah won’t like him anymore :)

  2. Hey serge, thanks for attending the show!

  3. Now let’s think about coming year’s MAX Awards challenge : ) Congrats Boulevart!

  4. Great! Next year he’ll think twice I guess ;)

  5. We are very happy with the award and we would like to thank everybody in the community and at Adobe for their massive support. That’s a big deal really!

    @Brecht
    I received a message from Mariah saying she really is into bald men.
    I quote:
    “Dear Wim after enjoying the Adobe AIR app you did for me, I now am enjoying your new hairstyle.
    Kisses and love. Yours truly Mariah”