Flash Video market share continues to grow

Posted by Serge Jespers on Feb 5, 2009 in flash video, Industry | Comments Off

In a press release yesterday, comScore released the latest “Video Metrix” numbers. Once again, these numbers are record breaking and impressive!

In December 2008, Internet users in the US watched 14.3 billion online videos (yes… 14.3 billion videos in one month!). A big chunk of those were watched using Flash technology. I don’t have the specific numbers yet but looking at the list of video sites surveyed, I think it’s safe to say that Flash Video is the absolute number one video format on the web. In fact, 41 percent of all those videos were watched on YouTube.

The other numbers in this press release are absolutely amazing:

• 78.5 percent of the total U.S. Internet audience viewed online video.
• The average online video viewer watched 309 minutes of video, or more than 5 hours.
• 98.9 million viewers watched 5.9 billion videos on YouTube.com (59.2 videos per viewer). YouTube uses Flash Video.
• 48.7 million viewers watched 367 million videos on MySpace.com (7.6 videos per viewer). MySpace uses Flash Video.
• The duration of the average online video was 3.2 minutes.
• The duration of the average online video viewed at Hulu was 10.1 minutes, higher than any other video property in the top ten. Hulu uses Flash Video.

I think it’s pretty obvious that the Flash Video market share continues to grow. Then again, when 99% all internet users can watch Flash Video, why wouldn’t you use Flash Video? ;-) Go Flash!