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	<title>Comments on: Multi-screen excellence: Atlantic Records&#8217; Fanbase</title>
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	<link>http://www.webkitchen.be/2009/04/03/multi-screen-excellence-atlantic-records-fanbase/</link>
	<description>Life as an Adobe platform evangelist</description>
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		<title>By: DannyT</title>
		<link>http://www.webkitchen.be/2009/04/03/multi-screen-excellence-atlantic-records-fanbase/comment-page-1/#comment-2626</link>
		<dc:creator>DannyT</dc:creator>
		<pubDate>Fri, 03 Apr 2009 20:31:29 +0000</pubDate>
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		<description>Sorry Serge, didn&#039;t mean to imply it wasn&#039;t a valid statement, I agree it is (I read the stats: http://www.adobe.com/mobile/pdfs/flash_lite_forecast_installed_base_jan09.pdf). I just feel there&#039;s such an opportunity not being taken full advantage of because so many users are ignorant to whats at their fingertips and so many companies not aware of how in-reach that audience is.</description>
		<content:encoded><![CDATA[<p>Sorry Serge, didn&#8217;t mean to imply it wasn&#8217;t a valid statement, I agree it is (I read the stats: <a href="http://www.adobe.com/mobile/pdfs/flash_lite_forecast_installed_base_jan09.pdf" >http://www.adobe.com/mobile/pdfs/flash_lite_forecast_installed_base_jan09.pdf</a>). I just feel there&#8217;s such an opportunity not being taken full advantage of because so many users are ignorant to whats at their fingertips and so many companies not aware of how in-reach that audience is.</p>
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		<title>By: Flash Lite music application: Fanbase &#124; biskero</title>
		<link>http://www.webkitchen.be/2009/04/03/multi-screen-excellence-atlantic-records-fanbase/comment-page-1/#comment-2623</link>
		<dc:creator>Flash Lite music application: Fanbase &#124; biskero</dc:creator>
		<pubDate>Fri, 03 Apr 2009 13:34:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.webkitchen.be/?p=1135#comment-2623</guid>
		<description>[...] Video from Serge. [...]</description>
		<content:encoded><![CDATA[<p>[...] Video from Serge. [...]</p>
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		<title>By: Serge Jespers</title>
		<link>http://www.webkitchen.be/2009/04/03/multi-screen-excellence-atlantic-records-fanbase/comment-page-1/#comment-2620</link>
		<dc:creator>Serge Jespers</dc:creator>
		<pubDate>Fri, 03 Apr 2009 11:40:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.webkitchen.be/?p=1135#comment-2620</guid>
		<description>@Danny: I think the fact that Flash Lite run on multiple platforms and phones validates the user of &#039;The widest possible reach&#039;. I agree with you that some users may not even know that they have Flash Lite on their phone. However, with our new mobile packager and Flash Lite 3.1, they don&#039;t need to know if they have it. You just download the app from a (mobile) website and install it.</description>
		<content:encoded><![CDATA[<p>@Danny: I think the fact that Flash Lite run on multiple platforms and phones validates the user of &#8216;The widest possible reach&#8217;. I agree with you that some users may not even know that they have Flash Lite on their phone. However, with our new mobile packager and Flash Lite 3.1, they don&#8217;t need to know if they have it. You just download the app from a (mobile) website and install it.</p>
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		<title>By: DannyT</title>
		<link>http://www.webkitchen.be/2009/04/03/multi-screen-excellence-atlantic-records-fanbase/comment-page-1/#comment-2618</link>
		<dc:creator>DannyT</dc:creator>
		<pubDate>Fri, 03 Apr 2009 11:28:17 +0000</pubDate>
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		<description>&#039;widest possible reach&#039; - I&#039;d be interested to see that quantified in terms of &quot;users who download flash content vs users who download iPhone apps&quot; whilst they may have the ability to do so I&#039;m not sure many actually ARE doing so. iPhone users are already conditioned to downloading apps and new content whereas I&#039;m sure many (most?) Flash Lite enabled users aren&#039;t even aware they even have a Flash Lite enabled phone or what it is.

However, apps like this will go a long way towards that conditioning so I hope it does well and many others jump on the bandwagon as the prospect of the potential reach of Flash Lite as well as potential developer base is much more exciting to me than iPhone.</description>
		<content:encoded><![CDATA[<p>&#8216;widest possible reach&#8217; &#8211; I&#8217;d be interested to see that quantified in terms of &#8220;users who download flash content vs users who download iPhone apps&#8221; whilst they may have the ability to do so I&#8217;m not sure many actually ARE doing so. iPhone users are already conditioned to downloading apps and new content whereas I&#8217;m sure many (most?) Flash Lite enabled users aren&#8217;t even aware they even have a Flash Lite enabled phone or what it is.</p>
<p>However, apps like this will go a long way towards that conditioning so I hope it does well and many others jump on the bandwagon as the prospect of the potential reach of Flash Lite as well as potential developer base is much more exciting to me than iPhone.</p>
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