The power of the Flash Platform part 2: Augmented reality

by Serge Jespers on 29. Apr, 2009 in Cool stuff, Flash Platform, Flash Player

Augmented reality has been around for quite some time but now that it is available for the Flash Platform (and thus available to just about everyone) it is really booming. I was recently looking for some AR examples and came across some really cool applications. I hope these will give you a bit of an idea of the immense possibilities this technology has. It’s not even that difficult to build. Check out Lee Brimelow’s tutorial video and you’ll be building applications like this in no time.

LIVING SASQUATCH

This one really blows people away. You can completely animate the sasquatch while still being able to control it in 3D space. You really need to play with it yourself to believe it. Check it out on http://www.livingsasquatch.com/

RONALD CHEVALIER

This one is very funny to demo. You stick the black and white pattern on your forehead and when you launch the application, your face is replaced with the one from Ronald Chevalier. Good fun! ;-) Check it out on http://ronaldchevalier.com/mindportal/

GE SMARTGRID

This was the first augmented reality Flash application that I saw and you’ve probably seen it as well. But if you haven’t, go check it out on http://ge.ecomagination.com/smartgrid/#/augmented_reality

MICROSOFT SQL SERVER
I think this is the first augmented reality campaign in Belgium. Obviously the agency and the client chose the best platform to do this. The Flash Platform is also the only cross OS and cross browser platform that allows you to bring AR to the widest possible audience. Check it out on http://sqlug.be/augmentedreality/activate/activate/

I’m sure you’ll agree that augmented reality is pretty cool but what do you do with it? In Brazil, Doritos actually put the black and white pattern on the Doritos bag. When you go to their site and show the bag, you get access to exclusive content. (via http://kiss-the-future.blogspot.com/2009/04/augmented-reality-in-doritos-sweet.html)


Lego even created an in-store display with augmented reality. Just hold up the box to the camera and the display shows you what the finished project looks like. See http://www.notcot.com/archives/2009/01/legos_digital_b.php for more.

I’m sure there are more AR cases out there. If you know of any or are building one yourself, please leave a comment.

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24 Responses to “The power of the Flash Platform part 2: Augmented reality”

  1. Fréderic Cox 29. Apr, 2009 at 3:43 pm #

    I’m writing a thesis about connecting the virtual and physical world and augmented reality is a big part of that. Especially using Flash since it has a broad developer base and is widely spread among internet users. The only limitation currently faced with Flash is performance. You can not do extensive AR on 640×480 resolution. I’m using Flex to create an AR interface to be seen through a HMD but when I am searching for 5+ markers things get slow. So it has great advantage towards C++ or Java but not on performance. Too bad because that would totally rock! :-)

    However it is extremely nice that Flash enables developers to explore new technologies like Augmented Reality so easily!

Trackbacks/Pingbacks

  1. Kolejna porcja zastosowa? Flash Platform | M?odzi Wilcy - 29. Apr, 2009

    [...] Serge Jespers wczoraj opublikowa? pierwsz? paczk? przyk?adów zastosowania Flash Platform, a dzi? przygotowa? kolejn?. Tym razem skupi? si? na augmented reality. To chyba najbardziej efektowne realizacje, które mog? wprawi? w os?upienie Was i znajomych. Sprawd?, Ty te? mo?esz mie? swojego sasquatcha! [...]
  2. Augmented Reality examples at Space of Flex/AIR technologies - 29. Apr, 2009

    [...] On couple of my recent events I presented augmented reality examples. Serge Jespers collected some of those and posted it on his blog: http://www.webkitchen.be/2009/04/29/the-power-of-the-flash-platform-part-2-augmented-reality/ [...]
  3. yasmin nestlen - 30. Apr, 2009

    @damonweiss You will love this http://tinyurl.com/3hlwza and http://bit.ly/9QxQ0
  4. Google Reader Shared Items - May 3, 2009 | Ani3D - 03. May, 2009

    [...] The power of the Flash Platform part 2: Augmented reality [...]
  5. variantstudios - 15. May, 2009

    “The power of the Flash Platform – Augmented reality” Check out the Videos – crazy stuff: http://tinyurl.com/dhbnut
  6. My presentation at Warsaw Flash Camp 2009 - Everyday Flash - 23. Jun, 2009

    [...] on the Flash Platform. Serge went through a lot of interesting projects including some of the best Augmented Reality examples. He also showcased his favorite AIR applications. Apparently AIR is not used only for [...]
  7. Flash at the lake « 3wstudio - 03. Jul, 2009

    [...] los dos días que duró se realizadon charlas sobre Pixel Bender, Realidad Aumentada (Aumented Reality) explicando la libreria japonesa flartoolkit, utilización del comando de la Wii en AS3, uso [...]
  8. Enrique Chavez - 14. Jul, 2009

    Ejemplos de Realidad aumentada usando AS3 http://bit.ly/y5cnh @omondra
  9. Michelle García - 14. Jul, 2009

    Ejemplos de Realidad aumentada usando AS3 http://bit.ly/y5cnh (vía: @Tmeister)
  10. Adobe on the Gartner Hype Cycle 2009 | Ryan Stewart – Rich Internet Application Mountaineer - 17. Aug, 2009

    [...] Spark have been doing this for a while with their port of the FLARToolkit. And we’re seeing a lot of examples of augmented reality and [...]
  11. Comunidad AdobeXpert - 11. Dec, 2009

    The power of the Flash Platform part 2: Augmented reality (El poder de la plataforma flash, parte 2 Realidad Aumentada): http://bit.ly/9QxQ0
  12. Incom - Marketing EC - 11. Dec, 2009

    Muy bacan esto de realidad aumentada http://ow.ly/KZgm @sjespers
  13. Incom - Marketing EC - 11. Dec, 2009

    Muy bacan esto de realidad aumentada http://ow.ly/KZi5 @sjespers
  14. luis jhoham - 13. Dec, 2009

    el poder de flash no tiene limites ….. http://www.webkitchen.be/2009/04/29/the-power-of-the-flash-platform-part-2-augmented-reality/
  15. Douglas - 18. Dec, 2009

    http://www.webkitchen.be/2009/04/29/the-power-of-the-flash-platform-part-2-augmented-reality/ – This is Augmented Reality!!!
  16. Alec Steele - 13. Jan, 2010

    The power of the Flash Platform part 2: #AugmentedReality http://is.gd/5I5oR
  17. Adriana Demétrio - 19. Jan, 2010

    Realidade aumentada: http://bit.ly/9QxQ0 , http://bit.ly/15UqBq , http://bit.ly/4wSeF e http://bit.ly/12oqt1 ….
  18. avn rocky - 20. Jan, 2010

    http://www.webkitchen.be/2009/04/29/the-power-of-the-flash-platform-part-2-augmented-reality/

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