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	<title>Comments on: Next version of Flex Builder will be named Flash Builder 4!</title>
	<atom:link href="http://www.webkitchen.be/2009/05/16/next-version-of-flex-builder-will-be-named-flash-builder-4/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.webkitchen.be/2009/05/16/next-version-of-flex-builder-will-be-named-flash-builder-4/</link>
	<description>Life as an Adobe platform evangelist</description>
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		<title>By: shaguf</title>
		<link>http://www.webkitchen.be/2009/05/16/next-version-of-flex-builder-will-be-named-flash-builder-4/comment-page-2/#comment-7990</link>
		<dc:creator>shaguf</dc:creator>
		<pubDate>Tue, 09 Mar 2010 07:02:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.webkitchen.be/?p=1254#comment-7990</guid>
		<description>Saltmarch Media&#039;s annual Great Indian Developer Awards honors software Products. The final shortlist consists of IBM’s Rational Application Developer; Microsoft’s Visual Studio 2010; Adobe’s Flex Builder; Popular open-source IDE – Eclipse and Microsoft’s Expression Studio. Oracle’s JBuilder was the first IDE to win this award in 2008 followed by Microsoft’s Visual Studio 2008 in the 2009 chapter of the same awards. So visit the 2010 Great Indian Developer Awards website and cast your vote. It counts! (developersummit dot com/gida3_llist)</description>
		<content:encoded><![CDATA[<p>Saltmarch Media&#8217;s annual Great Indian Developer Awards honors software Products. The final shortlist consists of IBM’s Rational Application Developer; Microsoft’s Visual Studio 2010; Adobe’s Flex Builder; Popular open-source IDE – Eclipse and Microsoft’s Expression Studio. Oracle’s JBuilder was the first IDE to win this award in 2008 followed by Microsoft’s Visual Studio 2008 in the 2009 chapter of the same awards. So visit the 2010 Great Indian Developer Awards website and cast your vote. It counts! (developersummit dot com/gida3_llist)</p>
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		<title>By: Flex Builder????Flash Builder &#171; ??&#39;s Blog</title>
		<link>http://www.webkitchen.be/2009/05/16/next-version-of-flex-builder-will-be-named-flash-builder-4/comment-page-2/#comment-7437</link>
		<dc:creator>Flex Builder????Flash Builder &#171; ??&#39;s Blog</dc:creator>
		<pubDate>Tue, 19 Jan 2010 13:00:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.webkitchen.be/?p=1254#comment-7437</guid>
		<description>[...] http://www.webkitchen.be/2009/05/16/next-version-of-flex-builder-will-be-named-flash-builder-4/ When you build applications in Flex Builder, you’re building them with the open source Flex Framework and ActionScript. The applications then get compiled in to a SWF-file that runs in the Flash Player. When talking to customers, I regularly got asked if you needed “Flex Player” installed to run an application and that is exactly the type of confusion that we want to solve. By renaming Flex Builder to Flash Builder, there is no doubt what you are going to build using this product. You’re going to build an application that will run on the ubiquitous and trusted Flash Player. [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://www.webkitchen.be/2009/05/16/next-version-of-flex-builder-will-be-named-flash-builder-4/" >http://www.webkitchen.be/2009/05/16/next-version-of-flex-builder-will-be-named-flash-builder-4/</a> When you build applications in Flex Builder, you’re building them with the open source Flex Framework and ActionScript. The applications then get compiled in to a SWF-file that runs in the Flash Player. When talking to customers, I regularly got asked if you needed “Flex Player” installed to run an application and that is exactly the type of confusion that we want to solve. By renaming Flex Builder to Flash Builder, there is no doubt what you are going to build using this product. You’re going to build an application that will run on the ubiquitous and trusted Flash Player. [...]</p>
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		<title>By: Zweiten Betas von Flash Builder 4 und Flex SDK 4 in den Adobe Labs online &#124; Soraxdesign</title>
		<link>http://www.webkitchen.be/2009/05/16/next-version-of-flex-builder-will-be-named-flash-builder-4/comment-page-2/#comment-6946</link>
		<dc:creator>Zweiten Betas von Flash Builder 4 und Flex SDK 4 in den Adobe Labs online &#124; Soraxdesign</dc:creator>
		<pubDate>Tue, 24 Nov 2009 08:47:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.webkitchen.be/?p=1254#comment-6946</guid>
		<description>[...] Schritt der Umbenennung entschlossen. Nachzulesen sind die Gründe für diese Umbenennung bei Serge Jespers. Über Vor- und Nachteile kann man sich gerne streiten, ich finde es schade, einen mittlerweile [...]</description>
		<content:encoded><![CDATA[<p>[...] Schritt der Umbenennung entschlossen. Nachzulesen sind die Gründe für diese Umbenennung bei Serge Jespers. Über Vor- und Nachteile kann man sich gerne streiten, ich finde es schade, einen mittlerweile [...]</p>
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		<title>By: Rosanne Costa</title>
		<link>http://www.webkitchen.be/2009/05/16/next-version-of-flex-builder-will-be-named-flash-builder-4/comment-page-2/#comment-8346</link>
		<dc:creator>Rosanne Costa</dc:creator>
		<pubDate>Thu, 29 Oct 2009 22:50:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.webkitchen.be/?p=1254#comment-8346</guid>
		<description>&lt;span class=&quot;topsy_trackback_comment&quot;&gt;&lt;span class=&quot;topsy_twitter_username&quot;&gt;&lt;span class=&quot;topsy_trackback_content&quot;&gt;Next version of Flex Builder will be named Flash Builder 4... http://tinyurl.com/ykzkra4&lt;/span&gt;&lt;/span&gt;</description>
		<content:encoded><![CDATA[<p><span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">Next version of Flex Builder will be named Flash Builder 4&#8230; <a href="http://tinyurl.com/ykzkra4" >http://tinyurl.com/ykzkra4</a></span></span></span></p>
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		<title>By: David</title>
		<link>http://www.webkitchen.be/2009/05/16/next-version-of-flex-builder-will-be-named-flash-builder-4/comment-page-2/#comment-4707</link>
		<dc:creator>David</dc:creator>
		<pubDate>Thu, 08 Oct 2009 17:32:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.webkitchen.be/?p=1254#comment-4707</guid>
		<description>This renaming is where &quot;branding&quot; gets in the way of actual usage of a technology.  In case the Adobe folks haven&#039;t noticed, Flex is bringing in a whole new HUGE wave of fans to use the Flash technology in a specific way (i.e. no spinning fire graphics and circling logos) for BUSINESS usage.  Renaming this product not only will confuse people who hire people who use the technology, but, also confuse the people who want to invest in it...i.e. but, isn&#039;t it just Flash?  

Is a Flex developer also a Flash developer (NO!). 
Is a Flash developer a Flex developer (Of course NOT!).  
Is a Java developer a Flex developer (Probably!)
Is a Java developer interested in Flash development (99 times out of 100, NO!)
Is a Flex developer interested in Flash development (see above).

Come on Adobe, I believe you are better than this.</description>
		<content:encoded><![CDATA[<p>This renaming is where &#8220;branding&#8221; gets in the way of actual usage of a technology.  In case the Adobe folks haven&#8217;t noticed, Flex is bringing in a whole new HUGE wave of fans to use the Flash technology in a specific way (i.e. no spinning fire graphics and circling logos) for BUSINESS usage.  Renaming this product not only will confuse people who hire people who use the technology, but, also confuse the people who want to invest in it&#8230;i.e. but, isn&#8217;t it just Flash?  </p>
<p>Is a Flex developer also a Flash developer (NO!).<br />
Is a Flash developer a Flex developer (Of course NOT!).<br />
Is a Java developer a Flex developer (Probably!)<br />
Is a Java developer interested in Flash development (99 times out of 100, NO!)<br />
Is a Flex developer interested in Flash development (see above).</p>
<p>Come on Adobe, I believe you are better than this.</p>
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