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Happy birthday Photoshop!

Even though you (usually) don’t see it, Photoshop is used just about everywhere you look. From the billboards you see in the streets to the magazines you read and the movies you watch. Worldwide about 10 million creative minds like photographers, graphic designers, architects, advertisers and publishers use Photoshop every day. Even doctors and 3D artists use Photoshop these days.

Recently the founders of Adobe Photoshop – John Knoll, Thomas Knoll, Russell Brown, and Steve Guttman – came back together to tell the story of how an amazing coincidence of circumstances, that came together at just the right time 20 years ago, spawned a cultural paradigm shift unparalleled in our lifetime.

There are a number of exciting activities going on around the world to celebrate this occasion and here are 3 things for you to do to join the celebration online:

Happy birthday Photoshop!

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Kevin Lynch (Adobe’s CTO) blogs about Flash, past and future, Apple iPad, HTML5, OSP and more.

Adobe’s CTO Kevin Lynch just published a blog post with his thoughts on Flash, past and future, Apple iPad, HTML5, OSP and more.

The blog post entitled “Open Access to Content and Applications” gives you a good idea on where Adobe and the Flash Platform is going and what we are doing with our Open Screen Project partners. It also repeats that “we are ready to enable Flash in the browser on Apple’s devices if and when Apple chooses to allow that for its users, but to date we have not had the required cooperation from Apple to make this happen.”

Read the post on blogs.adobe.com/conversations

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Help shape the future of the Flash Platform

Although some people may/will disagree, Adobe does listen to feedback from the community. ;-) Obviously there’s only so much you can add in one release cycle and therefore it could be that your favorite feature didn’t make in a particular release.

There is an easy way to influence which features will be considered for Flash Player, Flash Builder/Flex SDK, Blaze DS and the ActionScript Compiler. Adobe actively requests that developers log bugs and feature requests using JIRA, which is hosted at bugs.adobe.com. The product teams review all the feature enhancements that are logged and pay particular attention to those requests that have community support, by way of the number of votes received. In other words: Make yourself heard! Remember the “Make Some Noise” campaign that Andre Michelle started to get raw audio APIs in Flash Player? The whole Flash community was talking about it… and Flash Player got the audio APIs.

To summarize: Make sure you add your feature/enhancement request to the open bug base and make sure you get lots of support. This is obviously not a guarantee that it will be added to the next release of a product but I can guarantee you that we do take the feedback you give us very seriously and that all feedback is used to shape the future of the Flash Platform.

If you haven’t used bugs.adobe.com before, you can find a quick guide to getting started here.

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A peek behind the scenes of Avatar

avatar

I’m sure it won’t shock you when I say that Adobe software is used extensively in Hollywood. Avatar, James Cameron’s new movie, is no exception. So which Adobe software did they use and how?

PHOTOSHOP was used during the early conceptual stages to create art for getting the film green-lit by FOX. In addition to being a core production and design tool, it was also used to create many of the ultra-high resolution matte paintings and textures that were used as finished artwork passed along to the 3D pipeline for CG environments, vehicles and creatures.

LIGHTROOM was used by artists in the previsualization (previs) animation department to organize and catalog the thousands of set and lighting reference images.

AFTER EFFECTS had a multitude of uses as you can probably imagine:

  1. In the early stages of production, AE was used to place flowing camera moves on still artwork for concept art reels.
  2. On the live and mocap sets, AE was used to quickly create test composites to see if the live-action and “simulcam” green screen shots were lining up with the virtual animation and backgrounds. Within a few minutes of each take being shot, artists were able to mock-up composites for James Cameron to look at and approve or re-shoot.
  3. Automated rough comping of the video of the facial performances of the actors (recorded head via mounted miniature video cameras) into CG character face textures for the previs portion of the production. This allowed Jim a quick and easy way to know if the actor’s facial performances were going to be OK or if a take needed re-shooting.
  4. AE is being used by some of the vendors hired for VFX work to create 3D stereo composites for finished shots, to create complex motion graphics for use in the 3D holographic screens in the various control room scenes, and to create “heads-up” displays for various high-tech vehicles in the film.
  5. Adobe provides documentation to write complex procedural scripts for AE, and the AVATAR artists took full advantage of this. They created an automated rendering pipeline for comping the previs shots using AE’s scripting capability.

PREMIERE PRO was also used in different ways:avatar_cameron

  1. Each time Jim Cameron does a review/critique of VFX work, an HD recording is made of the session. Premiere Pro is used to take the edited recording and format into various packages for digital distribution. The process is automated, with typically 8 hours or more a day of reviews that need to be processed.
  2. Premiere Pro was used extensively on set in combination with AE to check rough composites in playback context with animated sequences. A/B comparisons of VFX vendor work are easily set up and reviewed.
  3. Although the creative editing for AVATAR is done using an AVID based system, Premiere Pro is able to read in cut-lists and other important metadata using its built-in AVID “AAF” import feature. Rather than bog down AVID editors with having to render out updated sequences for the animation department, the AVID editor can export the virtual “recipe” for the new cut to a small file that Premiere Pro then uses to automatically assemble the cut to match the AVID. Digital video files of the shots that are online in the master shot database are sourced as clips by Premiere Pro.

ACROBAT CONNECT was used for collaboration throughout the making of the film. In one example, it was even used by one of the Digital Supervisors to remotely connect to the computer of one of the interns on-set to to take control of her desktop and help her get through the temp composites that Jim Cameron (the director) needed ASAP.

FLASH PLAYER is used to deliver the movie’s website with high quality images and high definition video.

And to top it off the movie also has a very slick AIR application that provides exclusive content to fans including video interviews with the cast. In addition, the interactive trailer provides a way for fans to track official updates posted to Twitter,YouTube and Flickr.

If you were lucky enough to be in the MAX audience during the Avatar sneak peek, you’ll agree that the visual effects in Avatar are absolutely stunning. It’s great to see that Adobe software made some of it happen.

Avatar opens worldwide on December 18th, 2009.

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Kevin Lynch at NewTeeVeeLive

Earlier this week, Kevin Lynch was a guest at NewTeeVee Live. He talks about Flash on TVs, the future of the Flash Platform. He also talks about how open Adobe has become and was also asked about his stance on HTML5.

NewTeeVee Live - Kevin Lynch, Adobe Systems from GigaOM TV - NewTeeVee Live on Livestream.

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Recently purchased CS4? Get Flex Builder 3 Standard for free!

Did you purchase CS4 Web Premium or CS4 Master Collection on or after September 15, 2009? Then get your free copy of Flex Builder 3 Standard today!

Check out https://freeriatools.adobe.com/cs for more info.

I would also like to remind you that Flex Builder 3 is also/still free for education and unemployed developers. Additionally ColdFusion is also free for education.

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New on Adobe Labs: Squiggly – spell checking engine for Flash Player and AIR

One of the most requested features for both Flash Player and AIR is definitely a spell checker. Grant Skinner released a spell check engine about 2 years ago and it has been used in number of different applications. While it was totally worth the cost, I did hear from some people that they thought this was an expensive solution. Adobe also recognized the need for a spell check solution for Flash Player and AIR and a small team has been working on this for a while.

Today Adobe released a first preview version of Squiggly. The Squiggly library allows you to easily add spell checking functionality in any Flex 3 based text control. The distribution package consists of a utility for building your own spelling dictionaries, a sample English dictionary, an ActionScript package that checks individual words for spelling accuracy, and sample code that demonstrates “check as you type” functionality [demo]. At the moment the library only supports English but the team has promised to address this limitation in a future release.

Links:
Squiggly on Labs
Download Squiggly
Download Squiggly ASDoc
Squiggly forum

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Distribute, promote, track and monetize apps like the MAX widget

If you’ve installed the MAX widget you may have noticed that I used the Gigya service to enable this feature. We actually teamed up with Gigya and are now launching the Distribution service.

This new service enables users to instantly add your application to their own page or account on more than 70 social networks and services including MySpace, Facebook and iGoogle. It’s incredibly easy to use as a developer. You just install an extension for Flash CS4 Professional or Flash Builder. By installing that extension, you actually get an easy to use configuration panel that allows you to set all the necessary parameters for your application. This literally takes just a few minutes and you can add this functionality to basically any type of application, from games to news widgets to promotional widgets. The service also allows you to monetize your application and track just about everything a user does with the app.

To get you up and running with this new service in no time, check out the tutorials on Adobe Devnet.

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President Obama honors Adobe’s founding fathers

johnandchuckPresident Obama today named nine eminent researchers as recipients of the National Medal of Science, and four inventors and one company as recipients of the National Medal of Technology and Innovation, the highest honors bestowed by the United States government on scientists, engineers, and inventors. Among them John Warnock and Charles Geschke, Adobe’s founding fathers.

They will be receiving the award at a White House ceremony on October 7th. John and Chuck are receiving the award for “their pioneering contributions that spurred the desktop publishing revolution and for changing the way people create and engage with information and entertainment across multiple mediums including print, Web and video.

More info:
http://www.whitehouse.gov/the_press_office/President-Honors-Nations-Top-Scientists-and-Innovators/
http://www.uspto.gov/main/homepagenews/2009sep17.htm

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Adobe is on a roll! MAX, RTMP, Flash Player 10 for mobile, Acrobat.com and 200m AIR installs

Wow… Where do I start? First of all, you may have noticed that the activity on my blog has been rather low the last couple of weeks. June is a pretty hectic month and it’s not always easy to finish a blog post (I have several sitting in my draft folder now) while traveling.

This week, Adobe announced so much cool stuff that I have to catch up with all the news. So here we go…

MAX
Registrations for MAX are now open. Registrations for MAX are now open. Registrations for MAX are now open. Registrations for MAX are now open. This year, MAX offers more than 200 sessions and 100 hands-on labs. If you register before August 31st, you get $200 off the regular price of a full conference pass!

RTMP
As promised/announced back in January, Adobe now published the specs for RTMP. RTMP was designed for high-performance transmission of audio, video, and data between Adobe Flash Platform technologies. RTMP is now available as an open specification to create products and technology that enable delivery of video, audio, and data in the open AMF, SWF, FLV, and F4V formats compatible with Adobe Flash Player.

Flash Player 10 for smart phones
Just last night, Adobe’s CEO Shantanu Narayen announced that we will have a public beta for Flash Player 10 for smart phones at MAX. He also said that we will be initially targeting Android, Windows Mobile, Symbian and Palm webOS devices and that early builds have already been shipped to manufacturers.

Acrobat.com
Acrobat.com now becomes a full online office suite. Recently the team added Presentations to the offering and just this week Tables saw the light of day. Both apps can be found on http://labs.acrobat.com.

AIR
The AIR runtime is now installed on more than 200 million desktop computers worldwide. That’s 200 million in just 16 months. Obviously this is thanks to all the AIR developers out there that actually build applications using the technology. So big kudos to you!

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