The things people do to win a MAX award…
by Serge Jespers on 05. Dec, 2008 in MAX2008
MAX Milan keynote/Cocomo demo photos
by Serge Jespers on 02. Dec, 2008 in MAX2008

Ben Forta in “Ben In Black”

Enrique Duvos as Austin Powers

Kevin Lynch in the new Harry Potter movie

Andrew Shorten as 007

Richard Galvan and his new girlfriend

Ted Patrick in the future
Behind the scenes at MAX Milan
by Serge Jespers on 30. Nov, 2008 in MAX2008
Witness the coolest Cocomo demo ever! Live or via live blogging
by Serge Jespers on 28. Nov, 2008 in MAX2008
So, since Andrew and I are now going to be part of the keynote in Milan, it’s obvious that we won’t be able to live blog the keynote this time. Luckily our colleagues Mihai, Tom and Piotr will take care of the live blogging this time. So… Make sure you don’t miss our Cocomo demo… either live in Milan or via the live blog!
Extra Flash Catalyst session at MAX Milan
by Serge Jespers on 28. Nov, 2008 in MAX2008
As some of you may have noticed, the Flash Catalyst hands-on sessions are completely sold out. They actually sold out very quickly but we do understand that some of you still want to see what you can do with the preview release of Flash Catalyst. That’s why we just added an extra session where Andrew Spaulding and I will show you the workflows we do in the hands-on labs so you can also get an idea of the workflows between Photoshop, Illustrator, Fireworks and Flash Catalyst.
Hope to see you on Tuesday, December 2nd at 9am. Click for more info.
Weekly blend – The MAX-edition
by Serge Jespers on 22. Nov, 2008 in MAX2008, Weekly blend

With so many announcements at MAX (and after), I thought it was a good idea to do a round up of all the cool stuff we announced/showed/released this week.
Alchemy: Alchemy is a research project that allows users to compile C and C++ code that is targeted to run on the open source ActionScript Virtual Machine.
Bolt: Bolt is the code name for a new Eclipse based development tool that you can use to build applications for ColdFusion. Click to sign up for the beta.
Centaur: Centaur is the code name for the next release of ColdFusion. Beta applications are now being accepted. Click for more info.
Cocomo: Cocomo is a Platform as a Service that allows Flex developers to easily add real-time social capabilities into their RIA.
Configurator: Configurator is an open source utility that enables the easy creation of panels (palettes) for use in Photoshop CS4.
Durango: Durango allows developers, designers and end-users to easily mashup independent components to create new applications or extend existing Durango-enabled applications.
Flash Catalyst: Flash Catalyst is a new professional interaction design tool for rapidly creating application interfaces and interactive content without coding.
Genesis: Genesis is the code name for a new product initiative at Adobe with the objective of joining business applications, documents and the web on every knowledge worker’s desktop with integrated collaboration capabilities.
Gumbo: Gumbo is the code name for the next generation of Flex.
InContext Editing: InContext Editing is an online service that allows designers to create, manage, and control editable web pages.
PatchPanel: A first glimpse at combining the dynamic control of ActionScript with the power of Adobe’s Creative Suite.
Pixel Bender 5: An image and video processing infrastructure with runtime optimization on heterogeneous hardware.
Stratus: A new communications protocol called the Real-Time Media Flow Protocol (RTMFP). The most important features of RTMFP include low latency, end-to-end peering capability, security and scalability.
Text Layout Framework: The Text Layout Framework is an extensible library, built on the new text engine in Adobe Flash Player 10, which delivers advanced, easy-to-integrate typographic and text layout features for rich, sophisticated and innovative typography on the web.
Wave: Wave is an Adobe AIR application and Adobe hosted service that work together to enable desktop notifications.
Wow… That should keep you busy for a while ;-)
Live blogging MAX 2008 sneak peak session
by Serge Jespers on 19. Nov, 2008 in MAX2008
So yeah… Why not? :D
The sneak peaks start at 5:45pm PST, 2:45am CET
MAX San Francisco Keynote day 2 liveblog
by Serge Jespers on 18. Nov, 2008 in MAX2008
The theme for the day 2 keynote is “Design, Develop, Deploy” and will be lead by Ben Forta, Director of Platform Evangelism. We have some really nice surprises lined up for you and I can’t wait to hear/read your reaction to them! The keynote starts at 10.30am PST, 7.30pm CET – use the sign-up feature below to get a reminder when it’s about to start…
Live blogging Day 2 keynote
by Serge Jespers on 18. Nov, 2008 in MAX2008
For the day 2 keynote, we are going to be a little more organized ;-) For one, Ted is going to arrange front row seats, so we can take better pictures and I’ll bring a spare laptop in case one of our batteries run out.
Sadly, I can’t tell you anything about the content for tomorrow’s keynote but I can tell you that we’re gonna have some pretty cool surprises tomorrow! So if you don’t want to miss anything, why not sign up now and you’ll get a reminder when we’re about to start.
MAX San Francisco Keynote day 1 liveblog
by Serge Jespers on 17. Nov, 2008 in MAX2008
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