MAX Wrap Up

Wow… I can’t believe that around this time exactly a week ago we were partying at the MAX Bash. Well… The MAX Bash was already over and we continued the party in the hotel bar ;-) Now… Where do I start…? Did I not tell you that this was going to be the best MAX ever? Even on a personal level this one is going to be hard to top. I mean… It was already pretty amazing to be on stage welcoming everybody for the day 1 keynote while Joa Ebert was coding and Eric Natzke was making some amazing art behind me.

Backstage MAX Online was already in full swing. Joining Ryan Stewart in hosting MAX Online was also a lot of fun and meeting/interviewing Martha Stewart is also going to be hard to beat.

Then my live intervention from the Device Lab in the day 1 keynote and hosting the Iron Builder segment in day 2…

And later that night meeting William Shatner… (I owe you one Nicole!)

I’m telling ya… It’s going to be hard to top this next year.

And then I haven’t even started about the amazing things we talked about in the keynotes and sneaks, the lovely people I met, winning the “Are You Smarter Than An Evangelist” contest with my evangelist colleagues, the new technologies that launched at MAX, … The AIR team has a great overview of AIR related announcements. You should also check Adobe Labs for more things to start playing with. My favorites are the preview releases of Flash Builder “Burrito” with Flex “Hero” and Flash Catalyst “Panini” as well as the first ever public demo of the BlackBerry PlayBook and the sneak peek of the upcoming 3D capabilities in Flash Player.

MAX will be back in Los Angeles on October 1st to 5th 2011. You better mark that in your calendar so you don’t miss it next year! I hear you can get very cheap airline tickets if you book well in advance ;-)

Do not miss the best Adobe MAX ever!

I know… I know… I say this every year… But trust me on this one! If you don’t attend MAX this year you’re going to kick yourself in the head. I’ll even take bets on that! I am 100% sure that you’re going to say “Well, Serge. It looks like you were right” by this time next week!

So what is happening…? Well… Did you really think I was going to tell you everything I know? ;-) I don’t want to spoil the surprises and frankly I don’t even know everything but the things that I do know about are fantastic.

If you’re still on the fence about going to MAX then perhaps this incentive can help. As a extra thank you gift, MAX attendees can save 20% on all your favorite Adobe products, training, and support from October 23, 2010 through November 1, 2010. Eligible products include Adobe Creative Suite, ColdFusion, Flash Builder … and anything else in the Adobe Online Store. More details will be available at MAX.

I’m pretty sure you can tell that I am super excited about MAX this year! Not only will I be co-hosting MAX Online with my colleague and good friend Ryan Stewart but you’ll also see me during both keynotes. Oh dear… Writing that just made me a little nervous actually but I’m sure it’s going to be a lot of fun!

If you can’t make it MAX then make sure you sign up for MAX Online. We’ll be streaming both keynotes live. That said… You should really try to be there in person! Again… Trust me on this one ;-)

MAX session update: Personalized video on the web

After posting the behind the scenes articles about the MAX widget I got a lot of emails from developers wanting to know more about how you build apps like that. That got me thinking… “Why not do a session on that at MAX?”.

So… On Wednesday Oct 27th at 9:30 AM I will tell you all the secrets on how to build personalized video experiences on the web like the MAX widget.

MAX UnAwards widget uncovered: developing personalized video apps on the web
Discover the magic behind the MAX UnAwards widget, and learn how to create personalized video apps for the web with the Flash Platform. In this session, you’ll learn how to sync videos with animations, how to add video recording capabilities, and how to add personalized animations. You’ll learn how to use cuepoints and how to use Flash Media Server 4 to create engaging personalized experiences on the web.

PS: This session replaces my previous announced session.

Leonard Nimoy hosting MAX Awards (+exclusive rehearsal photo)

Adobe MAX is now only 2 weeks away and I’ve been hearing some amazing rumors about what we have lined up for you. One of those things I heard a few weeks ago was that none other than Leonard Nimoy will be hosting the MAX Awards and Sneak Peeks together with our own Ted Patrick.

Rehearsals are well underway and an anonymous source just sent me this picture from last week’s rehearsals. ;-)

You do not want to miss the MAX Awards and Sneak Peeks! See you in Los Angeles!

Adobe MAX – Are you smarter than a Flash evangelist?

I’m not entirely sure how I got tricked in to this… We are so going to get our behinds kicked ;-) but I’m sure it will be a lot of fun!

On Day 2 of this year’s MAX, on the community pavilion stage, we’ll be hosting a game show that pits 4 experts from the greater Flash community against 4 Adobe Flash evangelists. We’re calling the game “Are You Smarter than a Flash Evangelist?” and right now we’re taking your questions (and answers) to make this a quality, “infotaining” event. Got a Q/A that will flummox our contestants? Send it to us: [email protected]. Can be multiple choice, single answer, techy or not so techy. The more the better.

SO WHEN IS THE GAME?
Tues Oct 26 at 4.30pm PT – MAX Pavilion stage, LACC

WHO IS PLAYING?
The Adobe team: Lee BrimelowRyan StewartMichael Chaize and Serge Jespers
The Community team: Stacey MulcahyChuck Freedman, Elad Elrom and Jesse Freeman

WHAT’S THE ACTUAL GAME?
4 rounds of questions – the 4th round will be Family Feud style survey question which we’ll also want your input on, stay tuned for a link! – and then a final Lightning Round of Q/As.

WHAT WILL THEY WIN?
A mug. Probably a beer. Lots of bragging rights.

WHAT DO I DO NEXT?
Besides emailing us Q/A’s to [email protected]… Join us at MAX 2010. Here’s how to convince your boss. Already convinced? Here’s where to register for MAX.

Creating Mobile Component Skins with Flash Catalyst “Panini”

I realized this morning that MAX is just around the corner and I didn’t even tell you about my session yet. Now how did that happen? I kinda got caught up in working on the MAX Unawards application and completely lost track of time. All of a sudden it was the middle of September and I realized that I didn’t even book my travel for MAX yet… Aaah… Time flies when you’re having fun! ;-) I’m working on an extra app for the MAX Unawards by the way… It’ll make it even more fun! More on that next week!

Now… About my session at MAX. I’ll be talking about Flash Catalyst and more specifically about the upcoming “Panini” preview release. I’m going to demonstrate how Flash Catalyst can help you build skins for the upcoming Flex “Hero” framework.

Learn how you can bring bitmaps and FXG designs into optimized components for mobile using the upcoming Flex “Hero” framework. In this session, Serge Jespers, Adobe Flash Platform evangelist, will demonstrate how you can create basic static skins for Flex Hero mobile components using the upcoming “Panini” preview release of Flash Catalyst.

Click here for more info about the session and click here to register for MAX. See you in Los Angeles!