Back From MAX

Posted by on Oct 17, 2011 in MAX2011 | 2 comments

Wow… I’m not sure where to start… I’ve been home for a week now and I’m still buzzing… Ok… So let’s start with the beginning. The keynote opening… Wow… That was absolutely mind-blowing. You could only do one thing after watching that and that was applaud as loud as you could. Seeing it on the massive 11.5 meter/38 feet tall screen was breathtaking.

The video really doesn’t do it justice but if you weren’t able to attend MAX this year it’s the next best thing.

There were plenty of exciting announcements in both keynotes. In day 1 we introduced our Creative Cloud offering and our new creative touch apps. Both will change the way you work! I’ve been playing around with our touch apps for a few weeks now (an employee privilege :D) and absolutely love them! My favorites are Proto and Photoshop Touch. Adobe TV has a bunch of videos introducing each one of the touch apps.

Another exciting announcement was the release of the Digital Publishing Suite Single Edition. Now everyone can use the power of the software behind tablet publications like Wired, Martha Stewart Living and 100s of other digital magazines.

And let’s not forget about the acquisition of TypeKit!

And that was just day 1!

Where day 1 was full of design oriented announcements, day 2 was all about developers. And not just Flash developers! If it wasn’t clear before that Adobe wants to support HTML5 developers AND keep innovating with the Flash Platform then I’m sure this keynote proved that point. The acquisition of PhoneGap and the release of Edge Preview 3 were just the starters. The CSS Regions and CSS Shaders entrees were delicious. But the dessert was definitely the highlight. 3D gaming in Flash Player looks absolutely amazing with Epic announcing support for the Unreal engine in Flash Player. The Nissan Juke website is a perfect example of how Flash Player keeps innovating and upgrading the web with every new release.

“But hey… You didn’t talk about Flash Builder in the keynotes.”
That’s true but that doesn’t mean that the Flash Builder team has been sitting around doing nothing! The Flex 4.6 SDK and Flash Builder 4.6 bring a ton of new components and features. Check out Jacob Surber’s article on what’s new in the Flex 4.6 SDK and Flash Builder 4.6 for more info. You can also sign up for the Flash Builder 4.6 prerelease.

Oh… And let’s not forget about the sneaks! I think Rainn Wilson was the best sneaks host to date but the engineers behind the sneaks were the stars of the evening. My favorite sneaks were “crowd sourced video” and “image deblurring” but really all of the sneaks were equally amazing! Oh… And you can view all of them online!

Is it weird that I’m already looking forward to MAX 2012? Mark your calendars: October 20th to 24th 2012, Los Angeles.

PS: If you’re in/near Paris, Berlin or London and would like to see some of this technology firsthand then make sure you sign up for the free Back From MAX events!

Can’t make it to MAX? Watch the keynotes online!

Posted by on Sep 26, 2011 in MAX2011 | 1 comment

One week until Adobe MAX 2011! We have some very exciting news to share during the keynotes and like previous years we also have some very well known guests on stage! There really is no substitute for being live at the keynotes in the Nokia Theater but MAXonline is probably the next best thing.

Mister Ryan Stewart and I will be hosting MAXonline again this year and we promise to give you a behind the scenes look at MAX as well as exclusive interviews you won’t see anywhere else!

Watch on your desktop or Flash-enabled mobile device using Adobe’s video streaming technologies including HTTP Dynamic Streaming with Flash Media Server 4.5 and experience Flash Player’s peer-assisted networking technology for media delivery. Or watch it on your Apple iOS device using HLS powered by Adobe Flash Media Server 4.5!

Just make sure you don’t miss it! Register today!

When in LA for Adobe MAX…

Posted by on Aug 17, 2011 in MAX2011 | Comments Off

Would you believe it if I told you that MAX is now only 44 days away? Time certainly flies, doesn’t it? So ehm… Did you already get your tickets? Did you book your hotel? Your flights? Make plans to do tourist things? Oh… And if you’re speaking… is your presentation finished? Yikes… Presentation… Good idea… ;-)

My session
I’m doing a session on mobile application development with Flash Builder 4.5

Find out how Adobe Flash Builder 4.5 makes it easy for you to build mobile apps for a variety of devices using the same workflow you use to build web or desktop applications today. You can now build apps to run on the Apple iOS, Google Android, and BlackBerry QNX platforms. Walk through the basic steps required in Flash Builder 4.5 to create and run a simple mobile Flex project both on the desktop and on a device. Also learn about new mobile-specific functionality in the Flex 4.5 software development kit (SDK).

And if you thought you already knew everything then think again… We do have some a lot of surprises left up our sleeves ;-)

Now… When you’re in LA for MAX try and add an extra day or 2 to do some sightseeing. Spend some time at Santa Monica and/or Venice beach. Go shopping at The Grove. Eat a nice juicy steak at The Saddle Ranch on Sunset Boulevard. Rent a car and drive up Mulholland Drive. Visit Universal Studios.

I doubt you’ll be able to tour the studio backlot like this but it’s a lot of fun nonetheless ;-) See you in Los Angeles!