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Mobile World Congress is a wrap!

by Serge Jespers on 18. Feb, 2010 in mobile

Wow… I can’t believe it’s Thursday already… and that today was the last day of Mobile World Congress. The news of Flash Player 10.1 and AIR coming to mobile devices really resonated across the exhibition floor. It was amazing to see how many device manufacturers are supporting Flash Player and AIR. Just about all of them even showcased it on their booth. I saw numerous Flash Player/AIR logos all over the exhibition floor. I actually recorded a video this afternoon where I try and find as many Flash enabled devices as I possibly could… I think you’ll like the outcome of this video. It will be available on Adobe TV soon. Why not subscribe to the RSS feed of the “Adobe at Mobile World Congress” page on Adobe TV? There are already a ton of really cool videos on it and we have more to come very soon.

The highlight of the week was definitely Eric Schmidt’s (Google’s CEO) keynote presentation with Eric Tseng (Senior Product Manager for Android) demoing Flash Player 10.1. If you haven’t seen the video yet, make sure you check it out!

We’ve also posted a little over 200 photos on our Photoshop.com page. They were taken by the Adobe MWC team throughout the week so there may be a few duplicates. If you didn’t make it to Barcelona this year, this will give you a little taste of MWC 2010.

Muchos gracias por su hospitalidad, Barcelona! See you next year!

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BlackBerry community very excited about the Flash Platform

by Serge Jespers on 18. Feb, 2010 in mobile

Earlier this week (can you believe I really have no idea what day it is today? :)) I joined Adobe’s David Wadhwani and RIM’s Chris Smith on stage at the BlackBerry Developer Day Keynote. Afterwards I asked a couple of BlackBerry community members and application developers about how they feel about the Flash Platform coming to BlackBerry devices. The video is now available on Adobe TV.

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Flash Player 10.1 and AIR coming to BlackBerry devices

by Serge Jespers on 17. Feb, 2010 in mobile

For me, day two of Mobile World Congress started with a demo on how to build Flash based applications for BlackBerry devices. Since RIM is one of our Open Screen Partners you will soon see Flash Player 10.1 and AIR on BlackBerry devices. As a Flash developer I am obviously very excited about that. BlackBerry has traditionally been an enterprise platform, one that uses Java as its core developer platform. Bringing Flash Player 10.1 and AIR to these devices opens up a whole new world for Flash Developers but also for BlackBerry users.

At today’s BlackBerry Developer Day we showed some of the new workflows between Adobe’s creative tools and both RIM’s and Adobe’s development environments. With the upcoming BlackBerry plugin for Illustrator, it’s incredibly easy to create assets for different screen sizes. It also simplifies communicating with the developer as he only needs to import one file in to the BlackBerry development environment he’s comfortable with. We’ve also demoed how you can soon build Flash based applications for BlackBerry phones and how Device Central makes it easy to test those applications as if you were using it on the actual device. Developers can use Device Central to test and tweak different screen resolutions and test the application as if it was running on the phone. The next version of Device Central will even allow you to test features like the accelerometer and multi-touch.

I talked to a number of BlackBerry application developers (video will be available on Adobe TV soon) who were at the keynote this morning and it was great to see their enthusiasm. Not only are they very excited about the improvements both RIM and Adobe are trying to make to streamline the communication between designers and developers but I could definitely feel the excitement about Flash Player and AIR coming to these devices as well.

I really like how RIM and the BlackBerry community are embracing the idea of being able to include Flash content in their mobile sites and applications. I can’t wait to see which types of “super apps” the BlackBerry community is going to build once they have Flash Player and AIR on the devices and to see what types of apps the Flash community is going to build for BlackBerry devices.

Make sure you keep an eye on the BlackBerry developer blog. A video of the keynote will be posted there as well as a bunch of information on how to build apps for BlackBerry devices.

Flash on!

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Preparing for Mobile World Congress

by Serge Jespers on 12. Feb, 2010 in Flash Platform, devices, mobile

Believe me when I say that Adobe is going to rock at Mobile World Congress next week! I wish I could tell you about all of our announcements today but you’re gonna have to wait a little longer…

If you are in Barcelona for MWC, please come and say hi! The Adobe booth is located in hall 1 (stand 1D45). We’ve teamed up with lots of content and device partners and we will be showing lots of cool stuff at the booth!

Keep an eye on my blog and the Flash Platform blog for more info throughout the week!

Hope to see you there!

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Kevin Lynch (Adobe’s CTO) blogs about Flash, past and future, Apple iPad, HTML5, OSP and more.

by Serge Jespers on 02. Feb, 2010 in Industry, adobe, open screen project

Adobe’s CTO Kevin Lynch just published a blog post with his thoughts on Flash, past and future, Apple iPad, HTML5, OSP and more.

The blog post entitled “Open Access to Content and Applications” gives you a good idea on where Adobe and the Flash Platform is going and what we are doing with our Open Screen Project partners. It also repeats that “we are ready to enable Flash in the browser on Apple’s devices if and when Apple chooses to allow that for its users, but to date we have not had the required cooperation from Apple to make this happen.”

Read the post on blogs.adobe.com/conversations

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Adobe at Mobile World Congress

by Serge Jespers on 14. Jan, 2010 in Events, devices, iPhone, mobile

Mobile World Congress in Barcelona is just around the corner and you can already feel the excitement building.

2010 is going to be an amazing year for Flash developers who want to create mobile applications. Not only did we announce the Flash CS5 iPhone compiler but we’ve already demoed Flash Player 10.1 on a variety of devices from Android to WebOS to Windows Mobile. At Mobile World Congres in Barcelona we will be demonstrating uncompromised rich web experiences in Flash on the latest smartphones, netbooks, and smartbooks with some of the Open Screen Project partners. If you plan to attend the show, come visit us in Hall 1 and experience them firsthand.

We’re also offering Flash Platform developers a limited number of complimentary exhibition visitor passes (a value of € 599 per person) on a first-come, first-served basis. Email us with your name, company name, and email address (for each pass) if you’re interested. For more details, visit http://www.adobe.com/go/mwc2010.

From the evangelism team, Mark Doherty, Tom Krcha, Enrique Duvos and I will be there to answer your questions. Hope to see you in Barcelona!

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Adobe User Group XL, Amsterdam, Dec 3rd – Win 1 of 5 tickets!

by Serge Jespers on 23. Nov, 2009 in Events

This movie requires Flash Player 8

I am extremely proud to see how well the Dutch Adobe User Group is doing. Proud to see how fast they have grown from a dormant user group to the group that it is today. Every single meeting is very well organized and always sold out with over 250 attendees.

On December 3rd (a little over 9 days from now), they are raising the bar for themselves by organizing the Adobe User Group XL event. The speaker list is very impressive and I really hope I can catch some of the sessions myself. I’m really eager to see what Ralph Hauwert has been up to. He’s been teasing his Twitter followers with little sneaks of his new 3D engine and I really can’t wait to see more. I’m also looking forward to OOO-ii’s session. These guys must have the coolest job ever. They build all the cool screens you see in Hollywood blockbusters like Star Trek and Minority Report and they use Flash to build them. And then I’m not even talking about the sessions by Group94, Layar, De Monsters, PowerFlasher and all the other speakers. This is really going to be a fantastic event and tickets only cost €75!

While I think the ticket price is well worth it, I did manage to get 5 free tickets. Want one? I’ll make this easy for you. ;-) Point your browser to the Adobe User Group XL website and write down the names of 5 speakers (speaker names, not companies) as a comment to this post. The five first commenters win! (Don’t forget to add your real email address) Well… That didn’t take long :D Congrats to Jolijn, Hans, Marien, Marc and Bart.

See you in Amsterdam!

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Life as an evangelist: year 2 – Time flies…

by Serge Jespers on 09. Nov, 2009 in Evangelism

Wow… Has it really been 2 years already? That means I joined Adobe 2 years and 8 months ago. Wow… Time does fly when you’re having fun! :D A year ago, I wrote a blog post looking back at my first year as an evangelist. I thought I should make this a tradition and thus here’s year two…

While I definitely travelled less this year (mostly thanks to economy and thanks to the fact that our European team has grown quite a bit) I still managed to talk to a guesstimated 14000 people (same as last year) on 34 trips (compared to 53 trips last year). On average, a trip was 2.85 days so I spent about 97 days away from home (163 days last year). I visited 25 different cities in Europe, the US, the Middle East and Asia, which gave me a carbon footprint of about 15000 kg.

Blog visits grew 200% compared to last year with visitors coming from 197 different countries. The top 5 countries are the US, Belgium, the UK, Germany and to my surprise India in 5th place. 33.4% of all the traffic on my blog came from referring sites (thanks for the links!). My Adobe On Twitter post was the most popular post this year getting 4.8% of all the traffic this year. May 11th was the best day for my blog when my blog post about the release of the new NY Times reader was featured on Techmeme.

My “Create Flex Components with Flash CS4 Professional” video is my most popular video tutorial on Vimeo. Looking at my Vimeo account just made me realize that I should really pick this up again. So my goal for the rest of the year is to put up some new tutorial videos. Keep an eye on my blog, Adobe TV or Vimeo account…

This has been another spectacular year with plenty of highlights… but if I had to pick one, I would say that my demo in the day 2 keynote at MAX in Los Angeles was probably my biggest highlight of the year. The audience, the venue and the team behind MAX made this a truly amazing experience. One I hope to repeat many times! I also had a lot of fun building the MAX widget. It was amazing to see the numbers the widget generated and therefore a big thank you to all of you who installed it on your blogs, Facebook pages etc. Aah man… Seriously… Just picking one or two highlights isn’t enough. There’s also my trip to India, the trip to Israel, … Yes… This really is a cool job! ;-)

Oh… Speaking of cool jobs… You may have heard that my good friend and colleague Andrew Shorten is moving into a new role at Adobe. That means we need a replacement for Andrew. Those are some mighty big shoes to fill but if you feel like you could be a perfect candidate for the job, check out Andrew’s post about the job and make sure you send us your resume today.

Year 3 has just started and I can already tell you it’s going to be a very interesting year! I’m really excited about getting Flash Player 10.1 on devices, the imminent release of AIR 2.0, Flash Builder 4 and Flash Catalyst… It’s going to be another amazing year!

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Adobe MythHackers video

by Serge Jespers on 05. Oct, 2009 in MAX2009

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Ready for June! SOTR, FlashCamp Warsaw, UG Dublin, Tel Aviv, Cannes Lions, FATL

by Serge Jespers on 29. May, 2009 in Events

From a travel perspective, June is going to be a little bit nuts… Just a little bit ;-) But with so many really cool events, June is also going to be lots of fun! I hope to see you at one of these events!

Scotch On The Road – June 1st > 5th – London, Manchester, Edinburgh, UK

ColdFusion is alive and kicking and if you think otherwise, I would advise you to come to SOTR! In my session I’m going to build a fully working app starting from an Illustrator file with Flash Catalyst, Flash Builder 4 and ColdFusion! There are still some tickets left, so I hope to see you there!

Flash Camp Warsaw – June 9th – Warsaw, Poland

Flash Camps are probably the best way to keep up to date with the Flash Platform. I remember having a great time in Warsaw last year on the On Air Train Tour so I’m really looking forward going back to Poland.

Adobe User Group Dublin – June 11th – Dublin, Ireland

I love visiting user groups and it’s going to be my first time in Dublin. I’ll be talking about Flash Catalyst, Flash Builder 4 and even a little bit of ColdFusion 9.

Adobe Event – June 15th – Tel Aviv, Israel

I think this is the first Adobe event in Israel. I’ll be talking about Flash Player, AIR, Flash for mobile, Flash Catalyst and Flash Builder.

Cannes Lions – June 21th > 25th – Cannes, France

Steve Ballmer, Kofi Annan, Barack Obama’s campaign manager David Plouffe, Google’s Eric Schmidt and me… That’s an impressive speaker list ;-) I’m actually doing an inspirational workshop together with Paul Burnett. Both of us will also be around to help out at the Young Lions competition.

Flash At The Lake – June 26th > 27th – Zurich, Switzerland

The speaker list for this very first edition of Flash At The Lake is very impressive. Tickets are still available!

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Serge Jespers