Can’t make it to MAX? Watch the keynotes online!
One week until Adobe MAX 2011! We have some very exciting news to share during the keynotes and like previous years we also have some very well known guests on stage! There really is no substitute for being live at the keynotes in the Nokia Theater but MAXonline is probably the next best thing.
Mister Ryan Stewart and I will be hosting MAXonline again this year and we promise to give you a behind the scenes look at MAX as well as exclusive interviews you won’t see anywhere else!
Watch on your desktop or Flash-enabled mobile device using Adobe’s video streaming technologies including HTTP Dynamic Streaming with Flash Media Server 4.5 and experience Flash Player’s peer-assisted networking technology for media delivery. Or watch it on your Apple iOS device using HLS powered by Adobe Flash Media Server 4.5!
Just make sure you don’t miss it! Register today!
When in LA for Adobe MAX…
Would you believe it if I told you that MAX is now only 44 days away? Time certainly flies, doesn’t it? So ehm… Did you already get your tickets? Did you book your hotel? Your flights? Make plans to do tourist things? Oh… And if you’re speaking… is your presentation finished? Yikes… Presentation… Good idea… ;-)
My session
I’m doing a session on mobile application development with Flash Builder 4.5
Find out how Adobe Flash Builder 4.5 makes it easy for you to build mobile apps for a variety of devices using the same workflow you use to build web or desktop applications today. You can now build apps to run on the Apple iOS, Google Android, and BlackBerry QNX platforms. Walk through the basic steps required in Flash Builder 4.5 to create and run a simple mobile Flex project both on the desktop and on a device. Also learn about new mobile-specific functionality in the Flex 4.5 software development kit (SDK).
And if you thought you already knew everything then think again… We do have some a lot of surprises left up our sleeves ;-)
Now… When you’re in LA for MAX try and add an extra day or 2 to do some sightseeing. Spend some time at Santa Monica and/or Venice beach. Go shopping at The Grove. Eat a nice juicy steak at The Saddle Ranch on Sunset Boulevard. Rent a car and drive up Mulholland Drive. Visit Universal Studios.
I doubt you’ll be able to tour the studio backlot like this but it’s a lot of fun nonetheless ;-) See you in Los Angeles!
MAX Wrap Up
Wow… I can’t believe that around this time exactly a week ago we were partying at the MAX Bash. Well… The MAX Bash was already over and we continued the party in the hotel bar ;-) Now… Where do I start…? Did I not tell you that this was going to be the best MAX ever? Even on a personal level this one is going to be hard to top. I mean… It was already pretty amazing to be on stage welcoming everybody for the day 1 keynote while Joa Ebert was coding and Eric Natzke was making some amazing art behind me.
Backstage MAX Online was already in full swing. Joining Ryan Stewart in hosting MAX Online was also a lot of fun and meeting/interviewing Martha Stewart is also going to be hard to beat.

Then my live intervention from the Device Lab in the day 1 keynote and hosting the Iron Builder segment in day 2…
And later that night meeting William Shatner… (I owe you one Nicole!)

I’m telling ya… It’s going to be hard to top this next year.
And then I haven’t even started about the amazing things we talked about in the keynotes and sneaks, the lovely people I met, winning the “Are You Smarter Than An Evangelist” contest with my evangelist colleagues, the new technologies that launched at MAX, … The AIR team has a great overview of AIR related announcements. You should also check Adobe Labs for more things to start playing with. My favorites are the preview releases of Flash Builder “Burrito” with Flex “Hero” and Flash Catalyst “Panini” as well as the first ever public demo of the BlackBerry PlayBook and the sneak peek of the upcoming 3D capabilities in Flash Player.
MAX will be back in Los Angeles on October 1st to 5th 2011. You better mark that in your calendar so you don’t miss it next year! I hear you can get very cheap airline tickets if you book well in advance ;-)
Do not miss the best Adobe MAX ever!
I know… I know… I say this every year… But trust me on this one! If you don’t attend MAX this year you’re going to kick yourself in the head. I’ll even take bets on that! I am 100% sure that you’re going to say “Well, Serge. It looks like you were right” by this time next week!
So what is happening…? Well… Did you really think I was going to tell you everything I know? ;-) I don’t want to spoil the surprises and frankly I don’t even know everything but the things that I do know about are fantastic.
If you’re still on the fence about going to MAX then perhaps this incentive can help. As a extra thank you gift, MAX attendees can save 20% on all your favorite Adobe products, training, and support from October 23, 2010 through November 1, 2010. Eligible products include Adobe Creative Suite, ColdFusion, Flash Builder … and anything else in the Adobe Online Store. More details will be available at MAX.
I’m pretty sure you can tell that I am super excited about MAX this year! Not only will I be co-hosting MAX Online with my colleague and good friend Ryan Stewart but you’ll also see me during both keynotes. Oh dear… Writing that just made me a little nervous actually but I’m sure it’s going to be a lot of fun!
If you can’t make it MAX then make sure you sign up for MAX Online. We’ll be streaming both keynotes live. That said… You should really try to be there in person! Again… Trust me on this one ;-)
MAX session update: Personalized video on the web
After posting the behind the scenes articles about the MAX widget I got a lot of emails from developers wanting to know more about how you build apps like that. That got me thinking… “Why not do a session on that at MAX?”.
So… On Wednesday Oct 27th at 9:30 AM I will tell you all the secrets on how to build personalized video experiences on the web like the MAX widget.
MAX UnAwards widget uncovered: developing personalized video apps on the web
Discover the magic behind the MAX UnAwards widget, and learn how to create personalized video apps for the web with the Flash Platform. In this session, you’ll learn how to sync videos with animations, how to add video recording capabilities, and how to add personalized animations. You’ll learn how to use cuepoints and how to use Flash Media Server 4 to create engaging personalized experiences on the web.
PS: This session replaces my previous announced session.






