The Flash community’s thoughts on Flash Catalyst
by Serge Jespers on 23. Sep, 2009 in Events, Flash Catalyst
Multi-screen development sessions: Help wanted!
by Serge Jespers on 17. Aug, 2009 in Events, MAX2009, mobile
With Flash On The Beach and MAX fast approaching, it’s about time to start prepping my multi-screen development session and lab for both events.
Before I can get started though, I need to come up with a good idea for a multi-screen application and I need your help in deciding which direction I should go.
So… What type of application would you like me to build for this session and lab? Entertainment? Food? Travel? Video? Photo? It can basically be anything as long as it has an in-the-browser version, a desktop version and a mobile version. I do have some ideas in my head but can’t decide on which one to use… That’s why I’m asking for your help!
Now, I’m not asking you to come up with a complete concept (but you can if you want to ;-) ). I’m just asking you to tell me what type of app you would like to build in the BYOL-lab at MAX and have me explain/show in my session at FOTB. I’ll reward the best idea with a goodie bag ;-)
Feel free to post your thoughts as a comment or use the contact form.
Midsummer giveaway winners
by Serge Jespers on 17. Aug, 2009 in Contest
To be totally fair, I asked my colleagues Enrique Duvos and Andrew Shorten to pick the winners. Congrats!
Win a ticket for FOTB:
Wins a copy of Flex Builder:
And you know what… I’m in a good mood today so I’m going to send a cool T-shirt and Flex book to everyone who submitted an entry! ;-)
All winners will receive an email from me.
The Future of Flash Midsummer Giveaway: Win a ticket for FOTB and more!
by Serge Jespers on 03. Aug, 2009 in Contest, Events, Flash Platform

How do you win? Easy! Take out your crystal ball and take a look in to the future of the Flash Platform. Where do you see the Flash Platform 5, 10 or 20 years from now? What would you add or change to the Flash Platform?
Be creative! You can use both the power of words and the power of pixels. If you want to create mockup of Flash CS10 or Flash Builder 10, then please do so. If you are better with words, feel free to type away. Leave a comment with a link to your image or just post your thoughts. Please enter your real name and email address.
Winners will be picked based on creativity, originality and/or interesting ideas. Winners will be announced on Monday, August 17th 2009 on this blog. Deadline: Sunday, August 16th, 2009 00:00GMT
Looking forward to hear your thoughts and ideas!
Multi-screen development session at Flash On The Beach
by Serge Jespers on 08. Jul, 2009 in Events, Flash Platform, devices, mobile

Although Flash On The Beach is only 4 years old this year, it has already become a highlight in the Flash community. There something about FOTB that makes this one of the “must-go” conferences of the year. And it seems to be growing year after year!
This is going to be the first year that I’m actually doing a session at FOTB. “I’d better come up with an appealing session”, was my first thought when I got accepted as a speaker. After all, I am sharing the billboard with Flash rock stars like Keith Peters, Mario Klingemann, Mike Jones, Grant Skinner, Joa Ebert, Colin Moock and many more.
But… I think I have an interesting session lined up. With multi-screen development becoming increasingly important, I thought it was a good idea to do a session about that. Even more so because we have some interesting announcements lined up around the MAX timeframe which coincidentally happens to be just 2 weeks after FOTB… So… I’ll show you how to build an application that runs on multiple screens sharing the same code-base and using the capabilities available in the different runtimes.
Can you read between the lines…? “Same code-base across the different runtimes…” Anyone? ;-)
Early bird pricing for FOTB ends on July 24th and FOTB did sell out the last 2 years… So… What are you waiting for? See you in Brighton!
More info and tickets on http://www.flashonthebeach.com/
FOTB’s John Davey has gone nuts! FOTB Miami tickets at $99!
by Serge Jespers on 12. Jan, 2009 in Events
I always thought Flash On The Beach’s John Davey was a certified nut job and today he finally confirms it ;-)
The next 48 hours, you can get a full three day conference pass for Flash On The Beach Miami for only $99 (instead of $359)! This has to be the craziest conference promotion to date. Just use promocode RSKNUTS1 when you purchase your tickets. But remember, this promotion only lasts 48 hours so it’s ending at midnight PST on Wednesday 14th January!
See you in Miami! Vemos en Miami!
Flash On South Beach / Flash On The Beach Miami
by Serge Jespers on 08. Dec, 2008 in Events
I’ve always found FOTB to be a really relaxed event and I particularly like the “Inspired sessions” where you can just kick back with a nice cool beer and get inspired by speakers like Eric Natzke and Joshua Davis. Flash On The Beach is not only about Flash. The sessions range from usability to Flex and from AIR to After Effects. If there is one conference you get to go to in the spring, make sure it’s FOTB! Early bird tickets are still available, so get your tickets now! Hope to see you there!
Flash on the iPhone confirmed? We said nothing new!
by Serge Jespers on 01. Oct, 2008 in Flash Player, News, iPhone
I am currently in Brighton, UK for Flash On The Beach. During yesterday’s “Town Hall meeting”, a panel of Adobeans (including myself) was ready to answer any questions that would come up. As you can see here on the left, the room was packed.
One of the questions everyone asks all the time is when we will see the Flash Player running on the iPhone. Paul Betlem, Sr. Director of Engineering, answered the question by repeating what we’ve been saying for a few months now. When I returned to my hotel last night, I was amazed to see how many people picked up on his answer and how many people see it as the confirmation of Flash on the iPhone. Even Adobe’s CEO, Shantanu Narayen, already publicly stated that:
…we are working on it. We have a version that’s working on the emulation. This is still on the computer and you know, we have to continue to move it from a test environment onto the device and continue to make it work. So we are pleased with the internal progress that we’ve made to date.
So to avoid any further misconceptions, here’s the statement that Paul’s answer was based upon:
Adobe is committed to bringing Flash Player to the iPhone. While the development work has begun, we can’t share more details at this point. It is important to note that we do need to work with Apple beyond what is available through the SDK, its emulation environment and the current license around it to bring the full capabilities of Flash to the iPhone. We think Flash availability on the iPhone benefits the millions of joint Apple and Adobe customers, and we want to work with Apple to bring these capabilities to the device.
And the winners are…
by Serge Jespers on 17. Sep, 2008 in Contest, Events
(more…)
FOTB is sold out! Get the last tickets here… for free!
by Serge Jespers on 11. Sep, 2008 in Contest, Events
Flash On The Beach is now just 2 weeks away and is also officially sold out. If you were too late in getting your tickets, this is your last chance to get one… for free!
The only thing you have to do is get a little creative! A couple of weeks ago, Adobe’s European platform evangelist team launched this contest. Although the deadline was officially last week, we want to give you guys a little bit more time to get creative and win your ticket for FOTB especially since it’s now sold out and these are the last available tickets out there. So we’re extending the deadline until Wednesday September 17, 1pm CET. That same afternoon we’ll announce the winners.
I got to tell you that the competition is already pretty strong. So get creative and see you at Flash On The Beach!
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