Europe needs a European wide network carrier
Here’s a thought: For this mobile web to really work, we need a European wide network carrier.
If I was living in the US, I could pick one of the big carriers like AT&T, T-Mobile or Verizon and use their service across all states. In Europe… No such thing. There are some alliances between some carriers but there is no such thing as a European wide carrier and frankly they don’t do a very good job at promoting these alliances.
I travel all over Europe and thus I always need to be aware of the fact that I am always roaming. And roaming is still freaking expensive. Sure, Adobe does pay my mobile bill but that doesn’t mean I don’t care about how much it costs.
Most of the European carriers are owned by only a handful of big telcos (like France Telecom, Vodafone, …). It is definitely possible to make this happen. I honestly don’t know why we don’t already have a European wide carrier… But then… I guess that these big telcos don’t mind making truckloads of money from frequent travelers like myself… *sigh*
CES summary: E-Readers, 3D TV and internet-connected TVs
E-Readers, 3D TV and internet-connected TVs, Blu-ray players and set-top boxes. That pretty much sums up CES 2010.
E-Readers
I have a Kindle and I absolutely love it. But I love it because it is so easy to use and even easier to buy books straight from the device. The same goes for the Nook, which directly taps in to the Barnes & Noble store. At CES, there were dozens of companies introducing their E-Reader… But I wonder if they can survive. None of them are connected to a certain store, which is both positive and negative. Like I said, I really like the fact that my Kindle makes it so easy to buy new books straight from the device. I don’t have to be near a computer to do so. All these other E-Readers don’t have that advantage.
The Entourage Edge E-Reader did jump out though. With its two screens (one e-ink and one color LCD) it definitely stands out.
3D TV
This was all over the place… All the big manufacturers were showing their versions of 3D TVs both with and without the awkward glasses. The ones I saw that didn’t need glasses failed to impress me though. I found it very hard to find the sweet spot to get the best picture and it wasn’t anywhere near the picture you get with the glasses. Panasonic showed a 3D version of the Avatar trailer on one of their new TVs. While you did need to put on the 3D glasses, the image quality was really amazing. I can see this technology working for movies but I’m not sure about “regular” TV shows and I’m not even sure this would work with sports. DirecTV is teaming up with Panasonic to offer a 24/7 3D pay per view channel focused on movies, documentaries, music and sports.
Internet-connected TVs, Blu-ray players and set-top boxes
These were everywhere… And I can really see this working. I wouldn’t mind having a news widget on my TV that pops up whenever there is breaking news. Or how about a Twitter widget that shows relevant Tweets of whatever you are watching? How about a weather widget that pops up when you switch on your TV/set-top box? Or maybe even live stock quotes while watching your favorite TV shows? Or how about making it even easier to watch YouTube or Hulu videos on your TV? This is exactly what interactive TV platforms have been promising for years. Sadly, the interactive TV platforms have failed to bring this type of interactivity and/or information to my TV. I believe this is partly due to the fact that these platforms are closed. With Internet-connected TVs, set-top boxes and Blu-ray players, you as a developer would be able to build your own widgets or applications and distribute them via the application stores or catalogs available on those devices. By allowing you to build those applications with web technology like HTML, JavaScript and yes even Flash, it’s a lot easier to build these types of apps and we may finally see interactive TV taking off!
Personal highlights
Boxee Box
I’ve been a user and fan of Boxee for quite some time and was really excited to see the Boxee Box in real life. It’s amazingly small and the new interface has made a giant leap forward. I’ve used a DLink MediaLounge and Apple TV before but they don’t even come close to what Boxee has to offer. The hardware specs look amazing and it even runs Flash Player 10.1 with hardware acceleration so it has no problem playing HD Flash Video. I’m not sure about the Boxee Box form factor though. While it may look great as a standalone device, it certainly would not do well in a rack setup.
Sony Dash
The Sony Dash is basically a Sony branded Chumby. The screen is a lot bigger though and it certainly is more polished than the Chumby but the idea is exactly the same. It even runs all the Chumby apps. I’d love to see this running Flash Player 10.1 in the future though.
Intel Infoscape HD wall
This was very impressive. These 2 meter tall multi-touch high resolution screens were displaying hundreds of Tweets, photos and other information with 3D graphics. According to Engadget, “The entire installation was powered by a single Core i7-based machine with Intel’s own graphics, and it was seen rendering 576 links of live information.”
No crisis on the web? How are you doing?
According to the Union of Belgian Advertisers and researchers Profact [as published on Digimedia (dutch)], there is no crisis on the Internet. According to this report, 90% of all advertisers said the crisis does impact the way they work and over 80% reduced their budgets by 10 to 20%.
Where it gets interesting, is where they are spending their money. 55% of all advertisers said they will spend less money on tv, newspaper, magazine, movie theater, radio and street ads. However, 37% of them said they are investing more in Internet advertising.
On top of that, I also see a lot of interactive agencies looking to hire extra Flash designers and developers. This week alone, I saw at least 6 job openings across Europe on Twitter. I also received a couple of emails from agencies looking for people.
While talking to agencies at both FITC and FlashCamp UK last week, I found that this seems to be a common trend. Most of the people I talked to still had plenty of work but are expecting a cutback in marketing projects. Most of the people I talked to are planing on filling any gaps with research (looking into mobile development came up frequently) and diversifying their skill set.
Now, I may be completely wrong, but to me it sounds as if “the Internet” is doing ok at the moment. I’m sure there have been some cutbacks here and there already but the bigger agencies seem to be doing alright.
I’d love to hear your stories! How have you been doing? Has your company been hit by the crisis? If so, in what way?
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