Tag Archives: max milan

The things people do to win a MAX award…

If you haven’t heard this, the Belgian based agency Boulevart won a MAX award at MAX Europe earlier this week. When the finalists were announced a few weeks ago, Boulevart’s Wim Vanhenden promised to shave his head if they actually won the award… Today, all his colleagues took turns cutting pieces from his hair before shaving it all off. I think he learned his lesson ;-)

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MAX Milan keynote/Cocomo demo photos

If you’re not in Milan for MAX Europe, you actually missed the coolest Cocomo demo ever ;-) Andrew and I created the “Paparazzi Central” Cocomo application where paparazzi can share tips with colleagues and upload photos to share with publishers all over the world. During our demo, paparazzi in Milan were already uploading images to the application… and I thought it was a good idea to share them with you here ;-)


Ben Forta in “Ben In Black”


Enrique Duvos as Austin Powers


Kevin Lynch in the new Harry Potter movie


Andrew Shorten as 007


Richard Galvan and his new girlfriend


Ted Patrick in the future

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Behind the scenes at MAX Milan

Just a quick peak behind the scenes at MAX Milan.


Behind the scenes at MAX Milan from Serge Jespers on Vimeo.

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Witness the coolest Cocomo demo ever! Live or via live blogging

Hey… I have to set a pretty high standard for Andrew and myself, right? We will be doing the Cocomo demo in Milan and we think we created something really cool and hopefully funny.

So, since Andrew and I are now going to be part of the keynote in Milan, it’s obvious that we won’t be able to live blog the keynote this time. Luckily our colleagues Mihai, Tom and Piotr will take care of the live blogging this time. So… Make sure you don’t miss our Cocomo demo… either live in Milan or via the live blog!

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Extra Flash Catalyst session at MAX Milan

As some of you may have noticed, the Flash Catalyst hands-on sessions are completely sold out. They actually sold out very quickly but we do understand that some of you still want to see what you can do with the preview release of Flash Catalyst. That’s why we just added an extra session where Andrew Spaulding and I will show you the workflows we do in the hands-on labs so you can also get an idea of the workflows between Photoshop, Illustrator, Fireworks and Flash Catalyst.

Hope to see you on Tuesday, December 2nd at 9am. Click for more info.

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Benelux takes lead in MAX Europe registrations

Aaah… this is another proud moment. I was just checking the registrations for MAX Europe and noticed that the Benelux (Belgium, Netherlands and Luxemburg) region is currently in the lead!

Living in Belgium, this makes me really proud. Last year, the Benelux was also the region in Europe having the most attendees at MAX in Barcelona. So what’s up with you guys in France, Germany, UK, Nordics, Italy, Spain, …? Are you really going to let this happen… again?

Don’t forget, if you register before next Friday November 14th, you can still use this discount code I posted earlier. It will save you €240 on a full event pass for MAX Milan. See you there!

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Thermo and Flash/Flex workflows at MAX

thermologo.jpgI’m sure most of you know by now that MAX is THE event to get more info on the new technologies that Adobe is working on. We’ve been talking about Thermo for a while now and if you looked at the MAX schedule, I’m sure you noticed that there are quite a few sessions on Thermo at both MAX San Francisco and MAX Milan.

Ryan Stewart is doing a “Next-Generation Flex Authoring” session in both San Francisco and Milan. Ryan will provide walkthroughs and demos of Thermo and Flex Builder Next.

I am going to team up with the Thermo team (NJ and Adam Cath) in San Francisco and with Andrew Spaulding in Milan to do a 90 minute hands-on with Thermo session. In San Francisco, all our lab sessions are sold out but I just saw we have exactly 4 places left in Milan! If you haven’t registered for the lab session, you need to do so now. These hands-on sessions are only available to a limited amount of people and you do need to register for them!
More info on this session in San Francisco.
More info on this session in Milan.

I am also doing a “Flex Workflows with Flash CS4 Professional” session where you’ll learn how to integrate your Flash CS4 designs and animations with Flex development. This is not just about the Flex component kit but I’ll also talk about new workflows between Flash CS4 and Flex that you haven’t heard about yet.
More info on this session in San Francisco.
More info on this session in Milan.

I am really excited about MAX this year. I know I said it before but I’ll say it again. We have so much cool stuff to show you guys at the keynotes and sneak peaks! And I also want to point out that we won’t be announcing everything at MAX in San Francisco. Some of the technologies won’t even be ready at MAX San Francisco but will be ready at MAX Milan!

If you haven’t registered yet, I posted a discount code a few days ago that saves you €240 on the price of a full conference pass.

Also, if you want to meet up in San Francisco or Milan, be sure to drop me a note. See you there!

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