CEOs from ARM, Broadcom, DoCoMo, Google, HTC, Motorola, NVIDIA, Palm, QUALCOMM, and RIM talk about how they’re bringing Flash Platform technologies to their devices and platforms as part of the Open Screen Project and why they think it’s important to have Flash on their devices and platforms.

I completely agree ;-)

I’m sure that by now you will have noticed that Adobe MAX is literally just around the corner. The pre-conference show starts this weekend and the countdown has started to Monday’s first keynote. I have managed to sneak in to some rehearsals this week in the San Francisco office and I was absolutely speechless when I saw the amazing things we have lined up for the keynotes and sneaks.

I’m sure some of you will not be able to join us in Los Angeles and that is why we are doing everything we can to make sure you don’t miss out. I’m sure you already know that you can watch the keynote sessions live wherever you are but the conference will also be covered on the Adobe MAX blog, Twitter, Facebook, YouTube and Photoshop.com. For a complete list of social media resources, check out http://max.adobe.com/resources/

We also published a list of official and community driven Twitter-tags on http://bit.ly/adobemaxtags as well as a list of interesting Tweeters to follow http://bit.ly/adobemaxtweeters. For a full list of Adobe employees and products on Twitter, check out http://bit.ly/AdobeOnTwitter.

If you are in L.A. and are taking pictures, make sure you add them to the Adobe MAX Flickr group (http://bit.ly/adobemaxflickr) and check out the Flickr photostream (http://bit.ly/adobemaxphotos). I’ll try to add some backstage shots whenever I can.

And last but certainly not least, Lee Brimelow has put together a new DeadDrop challenge, which will start at noon on Tuesday October 6th. The winner will receive the grand prize (a US$7,500 value) including an Apple MacBook Pro with Adobe Creative Suite Master Collection and Adobe Flex Builder Professional fully loaded, a conference pass to MAX 2010 with 3-nights of hotel accommodation, and more. For details, watch the video at http://adobedeaddrop.com.

I hope you are as excited about Adobe MAX as we are!

I was just putting my MAX sessions in my calendar and realized that I didn’t blog about these yet… Major oooops :D So… Let me rectify that by listing my sessions below.

If I’m not in a session or rehearsal, chances are that you can find me in the community lounge or at the Adobe booth. Come and say “hi”!

Tuesday, October 6th, 9am-10am
ColdFusion for PHP developers
If you want to understand what ColdFusion is, why you need it, and how you can use PHP and ColdFusion together, attend this session. You may have tried ColdFusion once, switched back to PHP, and never looked at CF again. So did I, until I learned just how much time I’d save with ColdFusion. You’ll learn about the vast array of integrated services and understand why ColdFusion is considered the best server-side platform for building Flex and AIR applications.

Tuesday, October 6th, 10:30am
My appearance in the day 2 keynote
I’m extremely excited about this one! I’m sure this is going to be an amazing experience… It’s not every week that a small town guy from Belgium gets to be on stage in the Nokia Theater in Los Angeles. The same venue that is home to the American Idols Final show, The Emmy Awards, The American Music Awards and the likes… Really looking forward to it!

Tuesday, October 6th, 3pm-4pm
Flash Professional, Flash Catalyst, and Flash Builder: Facts, Features, and (work)Flows
Other speakers: Paul Burnett, Paul Trani, Ryan Stewart
Spend 60 minutes with three products with a single purpose: to help designers and developers deliver interactive content and rich Internet applications (RIAs) with the tool that’s best for their needs. Compare and contrast Flash Professional and Flash Catalyst use cases. Learn how to decide when a project is right for the Flex framework. And walk away with a better understanding of what tool is right for your skill set, your projects, and your professional goals.

Wednesday, October 7th, 1:30pm-3pm
Bring Your Own Laptop Lab: Multiscreen Development
Other speakers: Dale Rankine
Dive deep into development and design techniques for multiscreen applications built with the Flash Platform. You’ll create a scalable cross- platform application using common assets and Flash Player features and learn how to package and distribute it anywhere from desktop computers and mobile phones to the digital home.