Tag Archives: mobile world congress

The MWC 2010 Flash Challenge

At the recent Mobile World Congress my colleagues gave me a map… and 10 minutes to find all Flash-enabled devices at Mobile World Congress 2010. You should know that there is 65.000 square meters of exhibition space at MWC and there are over 1300 exhibitors. You also need to navigate between over 50.000 attendees. I’m sure you get the idea… This was not an easy challenge… But… I’m always up for a challenge… So here’s the video…

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Video: AOL Media explains the benefits of Flash Player 10.1

Sun Sachs from AOL Media explains how Flash Player 10.1 coming to mobile devices is going to change the way they publish their 88+ brands across multiple devices.

For more videos from Mobile World Congress, check out the MWC page on Adobe TV.

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Video: Brightcove about Flash Player 10.1 on mobile devices

At Mobile World Congress in Barcelona, I bumped in to Cameron Church from Brightcove. We talked about the Brightcove Mobile Experience and Cameron explains how Flash Player 10.1 expands Brightcove’s reach to smart phone users.

For more info about Brightcove, check out brightcove.com.

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Mobile World Congress is a wrap!

Wow… I can’t believe it’s Thursday already… and that today was the last day of Mobile World Congress. The news of Flash Player 10.1 and AIR coming to mobile devices really resonated across the exhibition floor. It was amazing to see how many device manufacturers are supporting Flash Player and AIR. Just about all of them even showcased it on their booth. I saw numerous Flash Player/AIR logos all over the exhibition floor. I actually recorded a video this afternoon where I try and find as many Flash enabled devices as I possibly could… I think you’ll like the outcome of this video. It will be available on Adobe TV soon. Why not subscribe to the RSS feed of the “Adobe at Mobile World Congress” page on Adobe TV? There are already a ton of really cool videos on it and we have more to come very soon.

The highlight of the week was definitely Eric Schmidt’s (Google’s CEO) keynote presentation with Eric Tseng (Senior Product Manager for Android) demoing Flash Player 10.1. If you haven’t seen the video yet, make sure you check it out!

We’ve also posted a little over 200 photos on our Photoshop.com page. They were taken by the Adobe MWC team throughout the week so there may be a few duplicates. If you didn’t make it to Barcelona this year, this will give you a little taste of MWC 2010.


Muchos gracias por su hospitalidad, Barcelona! See you next year!

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Android catching up fast!

Google is selling 60.000 Android devices every day. According to MobileCrunch, that works out to about 5.4 million handsets per quarter, or 21.9 million per year. And the rate is growing rapidly, according to Eric Schmidt who kicked off the Mobile World Live Keynote initiative yesterday.

Android is also not just about handsets anymore. I’ve seen a bunch of tablets running Android as well. The Android OS is free and open source and most of all… you’re in complete control of what you install on it and how you use the web on the device. Very soon you’ll be able to grab Flash Player 10.1 and AIR from the Android Market and install it on your Android device to not only get a full web experience in the device’s browser but also get the power of AIR for standalone applications.

Google’s CEO Eric Schmidt talked about why this is important in his Mobile World Live Keynote while Eric Tseng (Senior Product Manager for Android) demoed Flash Player 10.1 on a Nexus One. He actually summed it up very nicely by saying: “The line is blurring between mobile phones and desktop computing… One of our main goals when we embarked on smartphones at Google was to really mirror the desktop web browsing experience – but for many of you and you know who you are – there’s been a critical component missing – Flash!“. But you don’t have to take my word for it… You can watch it here yourself!

I was telling a few colleagues earlier that I wish I could take a few weeks off and just build Flash/AIR apps for Android. Because now I can use the skills that I already know to create apps for these devices… Android really is the first mobile OS that can really compete with Apple’s mobile OS and the fact that it is going to have Flash Player and AIR very soon is just the cherry on top! Flash on!

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Flash Player 10.1 and AIR coming to BlackBerry devices

For me, day two of Mobile World Congress started with a demo on how to build Flash based applications for BlackBerry devices. Since RIM is one of our Open Screen Partners you will soon see Flash Player 10.1 and AIR on BlackBerry devices. As a Flash developer I am obviously very excited about that. BlackBerry has traditionally been an enterprise platform, one that uses Java as its core developer platform. Bringing Flash Player 10.1 and AIR to these devices opens up a whole new world for Flash Developers but also for BlackBerry users.

At today’s BlackBerry Developer Day we showed some of the new workflows between Adobe’s creative tools and both RIM’s and Adobe’s development environments. With the upcoming BlackBerry plugin for Illustrator, it’s incredibly easy to create assets for different screen sizes. It also simplifies communicating with the developer as he only needs to import one file in to the BlackBerry development environment he’s comfortable with. We’ve also demoed how you can soon build Flash based applications for BlackBerry phones and how Device Central makes it easy to test those applications as if you were using it on the actual device. Developers can use Device Central to test and tweak different screen resolutions and test the application as if it was running on the phone. The next version of Device Central will even allow you to test features like the accelerometer and multi-touch.

I talked to a number of BlackBerry application developers (video will be available on Adobe TV soon) who were at the keynote this morning and it was great to see their enthusiasm. Not only are they very excited about the improvements both RIM and Adobe are trying to make to streamline the communication between designers and developers but I could definitely feel the excitement about Flash Player and AIR coming to these devices as well.

I really like how RIM and the BlackBerry community are embracing the idea of being able to include Flash content in their mobile sites and applications. I can’t wait to see which types of “super apps” the BlackBerry community is going to build once they have Flash Player and AIR on the devices and to see what types of apps the Flash community is going to build for BlackBerry devices.

Make sure you keep an eye on the BlackBerry developer blog. A video of the keynote will be posted there as well as a bunch of information on how to build apps for BlackBerry devices.

Flash on!

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Adobe at Mobile World Congress: Booth photo tour

Lots of excitement at the Adobe booth at Mobile World Congress in Barcelona. Our announcement about Flash Player 10.1 and AIR for mobile devices is definitely buzzing!

Get the flash player here: http://www.adobe.com/flashplayer

Photos shot with a Google Nexus One.

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Preparing for Mobile World Congress

Believe me when I say that Adobe is going to rock at Mobile World Congress next week! I wish I could tell you about all of our announcements today but you’re gonna have to wait a little longer…

If you are in Barcelona for MWC, please come and say hi! The Adobe booth is located in hall 1 (stand 1D45). We’ve teamed up with lots of content and device partners and we will be showing lots of cool stuff at the booth!

Keep an eye on my blog and the Flash Platform blog for more info throughout the week!

Hope to see you there!

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Upcoming events: WIF, MWC, FITC, FFK10

While the next coming months are going to be a little bit hectic, I am really looking forward to it. I’m especially looking forward to seeing you guys at these events.

WIF – February 5th & 6th – Namur, Belgium – http://www.wif-dogstudio.be/
WIF (Webdesign International Festival) is a worldwide event and this will be the first one in Belgium. It may sound strange to some of you, but I don’t speak at events in my backyard that much. Even though I live in Belgium, the majority of my speaking engagements are abroad. So it’s obvious that I am looking forward to this one. Maybe this one even more as it is the first event (to my knowledge) in the French speaking part of Belgium. I’ll be doing a keynote session at the end of the first day… right before the bar opens up ;-)

Mobile World Congress – February 15th-18th, Barcelona, Spain – http://www.mobileworldcongress.com
I already talked about MWC last week but let me repeat that I am very excited about MWC this year. If you’re a developer interested in mobile application development and interested in checking out MWC, then visit http://www.adobe.com/go/mwc2010. We’re offering Flash Platform developers a limited number of complimentary exhibition visitor passes (a value of € 599 per person) on a first-come, first-served basis.

FITC – February 22nd-23rd – Amsterdam, The Netherlands – http://www.fitc.ca
FITC starts just a few days after MWC so it’s obvious you can expect some cool mobile demos in the FITC keynote (along with other cool stuff of course ;-)). I’m also doing a session on AIR 2 and all the new features it has to offer. I will show a bunch of code snippets and how to use them in real applications.

FFK10 – April 13th-16th – Cologne, Germany – http://ffk10.flashforum.de
This event is three months from now, but tickets are going fast! This will be my third year at FFK10 and it’s always great fun. Sascha and Marc always do a great job putting this event together. This year will be their 10th anniversary and I promise to bring something cool to the keynote ;-)

If you’re going to be at one of these events, feel free to ping me and to come and say “Hi”. Hope to see you there!

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Make money with Flash Lite development

mobile

Today, over 27 million users can install Flash applications on their mobile devices hassle-free. With the mobile packager and distributable player that we announced yesterday, you package your swf app together with a Flash version checker. The result is one SIS (for S60) or one CAB (for Windows Mobile) file. This is the type of file that people are used to installing on their mobile device. When the user installs the app and launches it, the Flash version checker will check if the correct version of Flash Lite is installed. If not, it will prompt the user to download and install Flash Lite. This is very similar to the seamless experience people are used to on the web!

Monetizing your Flash Lite applications has also become a lot easier. Not only did we announce partnerships with various aggregating partners like ZED, Thumbplay and GetJar, but you can now also distribute your applications through the Nokia Ovi Store and the Windows Mobile application store.

We have also announced the Flash Lite Developer Challenge at Mobile World Congress in Barcelona. With $100.000 in cash prizes, why wouldn’t you try your luck?!

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