Flash Video market share continues to grow
In a press release yesterday, comScore released the latest “Video Metrix” numbers. Once again, these numbers are record breaking and impressive!
In December 2008, Internet users in the US watched 14.3 billion online videos (yes… 14.3 billion videos in one month!). A big chunk of those were watched using Flash technology. I don’t have the specific numbers yet but looking at the list of video sites surveyed, I think it’s safe to say that Flash Video is the absolute number one video format on the web. In fact, 41 percent of all those videos were watched on YouTube.
The other numbers in this press release are absolutely amazing:
- 78.5 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 309 minutes of video, or more than 5 hours.
- 98.9 million viewers watched 5.9 billion videos on YouTube.com (59.2 videos per viewer). YouTube uses Flash Video.
- 48.7 million viewers watched 367 million videos on MySpace.com (7.6 videos per viewer). MySpace uses Flash Video.
- The duration of the average online video was 3.2 minutes.
- The duration of the average online video viewed at Hulu was 10.1 minutes, higher than any other video property in the top ten. Hulu uses Flash Video.
I think it’s pretty obvious that the Flash Video market share continues to grow. Then again, when 99% all internet users can watch Flash Video, why wouldn’t you use Flash Video? ;-) Go Flash!
Adobe AIR 100 million installs, Flash Player 10 already on 55.9% of all PCs
Did you know it took 38 years for radio to get 50 million users? 13 years for TV to get to that number and 4 years for the Internet to get to 50 million users? (according to Discovery Channel)
Adopting new technology seems to go faster and faster and the Flash Player census numbers prove this every quarter. The most recent numbers (published just now), show that Flash Player 10 was installed on more than 55 percent of computers worldwide in just the first two months of its release! That means it will surpass 80 percent by the second quarter of 2009, far outpacing the installation rate of past versions of the software.
The AIR runtime has also been doing very well. In less than one year after its initial release, there have been more than 100 million installations of Adobe AIR! On top of that, there have been over 1 million downloads of the AIR software development kit (SDK), the free open source Flex framework and Adobe Flex Builder in the last 12 months.
A big thank you goes out to all the developers out there who are building cool apps on top of the Flash Platform. Flash on!
Update: Also check Adrian Ludwig’s blog post on how we measure these installations.
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