Tag Archives: photoshop

Happy birthday Photoshop!

Even though you (usually) don’t see it, Photoshop is used just about everywhere you look. From the billboards you see in the streets to the magazines you read and the movies you watch. Worldwide about 10 million creative minds like photographers, graphic designers, architects, advertisers and publishers use Photoshop every day. Even doctors and 3D artists use Photoshop these days.

Recently the founders of Adobe Photoshop – John Knoll, Thomas Knoll, Russell Brown, and Steve Guttman – came back together to tell the story of how an amazing coincidence of circumstances, that came together at just the right time 20 years ago, spawned a cultural paradigm shift unparalleled in our lifetime.

There are a number of exciting activities going on around the world to celebrate this occasion and here are 3 things for you to do to join the celebration online:

Happy birthday Photoshop!

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A peek behind the scenes of Avatar

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I’m sure it won’t shock you when I say that Adobe software is used extensively in Hollywood. Avatar, James Cameron‘s new movie, is no exception. So which Adobe software did they use and how?

PHOTOSHOP was used during the early conceptual stages to create art for getting the film green-lit by FOX. In addition to being a core production and design tool, it was also used to create many of the ultra-high resolution matte paintings and textures that were used as finished artwork passed along to the 3D pipeline for CG environments, vehicles and creatures.

LIGHTROOM was used by artists in the previsualization (previs) animation department to organize and catalog the thousands of set and lighting reference images.

AFTER EFFECTS had a multitude of uses as you can probably imagine:

  1. In the early stages of production, AE was used to place flowing camera moves on still artwork for concept art reels.
  2. On the live and mocap sets, AE was used to quickly create test composites to see if the live-action and “simulcam” green screen shots were lining up with the virtual animation and backgrounds. Within a few minutes of each take being shot, artists were able to mock-up composites for James Cameron to look at and approve or re-shoot.
  3. Automated rough comping of the video of the facial performances of the actors (recorded head via mounted miniature video cameras) into CG character face textures for the previs portion of the production. This allowed Jim a quick and easy way to know if the actor’s facial performances were going to be OK or if a take needed re-shooting.
  4. AE is being used by some of the vendors hired for VFX work to create 3D stereo composites for finished shots, to create complex motion graphics for use in the 3D holographic screens in the various control room scenes, and to create “heads-up” displays for various high-tech vehicles in the film.
  5. Adobe provides documentation to write complex procedural scripts for AE, and the AVATAR artists took full advantage of this. They created an automated rendering pipeline for comping the previs shots using AE’s scripting capability.

PREMIERE PRO was also used in different ways:avatar_cameron

  1. Each time Jim Cameron does a review/critique of VFX work, an HD recording is made of the session. Premiere Pro is used to take the edited recording and format into various packages for digital distribution. The process is automated, with typically 8 hours or more a day of reviews that need to be processed.
  2. Premiere Pro was used extensively on set in combination with AE to check rough composites in playback context with animated sequences. A/B comparisons of VFX vendor work are easily set up and reviewed.
  3. Although the creative editing for AVATAR is done using an AVID based system, Premiere Pro is able to read in cut-lists and other important metadata using its built-in AVID “AAF” import feature. Rather than bog down AVID editors with having to render out updated sequences for the animation department, the AVID editor can export the virtual “recipe” for the new cut to a small file that Premiere Pro then uses to automatically assemble the cut to match the AVID. Digital video files of the shots that are online in the master shot database are sourced as clips by Premiere Pro.

ACROBAT CONNECT was used for collaboration throughout the making of the film. In one example, it was even used by one of the Digital Supervisors to remotely connect to the computer of one of the interns on-set to to take control of her desktop and help her get through the temp composites that Jim Cameron (the director) needed ASAP.

FLASH PLAYER is used to deliver the movie’s website with high quality images and high definition video.

And to top it off the movie also has a very slick AIR application that provides exclusive content to fans including video interviews with the cast. In addition, the interactive trailer provides a way for fans to track official updates posted to Twitter,YouTube and Flickr.

If you were lucky enough to be in the MAX audience during the Avatar sneak peek, you’ll agree that the visual effects in Avatar are absolutely stunning. It’s great to see that Adobe software made some of it happen.

Avatar opens worldwide on December 18th, 2009.

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Weekly blend – The Photoshop-brush-open-source-twitter-spam-edition

50 Must-Have Photoshop Brushes: Fantastic collection of Photoshop brushes

Alfresco Open Source barometer: Results from surveying 25000 open source community members

1 billion Twitters: 0.0002% are mine :D

75% of spam email worldwide eliminated by closing down 1 ISP: Finally there’s someone doing something about this

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Photoshop.com for mobile devices

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Today we announced the latest addition to the Photoshop.com familiy, Photoshop.com for mobile. This Flash based mobile application allows you to easily upload, view and share photos using your existing Photoshop.com account.

The beta will run on a number of Windows Mobile devices with more to come later this year.

I’ve always been a great supporter for Flash on mobile devices, so this news is pretty exciting and only points to more great things to come.

Bill Perry (our mobile and devices evangelist) has more info on his blog.

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When does copyrighting go too far?

Update: The Atomium owners have come to their senses. They now issued a statement that says that “they won’t ask for license fees on amateur photographs during this anniversary year”. That means the exhibitors are in the clear and won’t have to remove the Atomium from the photographs they’re exhibiting. The exhibitors would like to thank everyone who responded and blogged about it.

My home town Mechelen (Belgium) is having an exhibition about the world expo in Belgium in 1958. One of the only remaining buildings from that year’s world expo is the Atomium, one of the most recognized buildings in Belgium. When tourists visit Belgium, this is on their agenda. Obviously, a lot of pictures are taken in front of the Atomium.

The exhibition in Mechelen was supposed to show these types of photos. Photos of people who had visited Belgium during the world expo. Sounds very innocent, right? Well… Since the Atomium was/is such a prominent building on the world expo site, it’s obvious that this appears in a lot of photos. According to copyright laws, they can’t show the pictures. Well… They can show the pictures but it can’t have the Atomium in it. Every time the image of the Atomium is shown, they (and actually, you too) have to pay a copyright fee, get written approval from the company that manages the building and to top it off, every photo must have the “(c) vzw Atomium” copyright line.

The exhibitor has found a creative way to get around that and is now looking for 100 Photoshoppers to cut out the Atomium from all of the exhibited photos. That just seems wrong to me. I mean, it’s totally cool that they are specifically asking for Photoshoppers (Photoshop being an Adobe product :D) but the reason why seems wrong to me. The Atomium is a public building and a landmark that was (probably) paid for with tax payer’s money but you can’t show pictures from it without paying copyrights to the building owner. So that got me wondering where this copyright-fee goes to? Does it go back to the owners of the building, in this case the tax payers? I think not…

So when does copyrighting go too far? I think this would be an excellent example.

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