Search engine optimization has always been sort of a nightmare for RIA developers. SEO is always the first things clients ask about these days. And it’s not just a problem with Flash-based rich Internet applications (RIAs). AJAX-based applications have the exact same issues. Just yesterday, I heard of an interactive agency having to really persuade a client that it’s Flash-based site would get picked up by search engines if they did it right. Workarounds like using SWFobject in combination with SWFaddress are pretty common. But you still don’t get the everything indexed. This method basically means creating a hidden HTML version of your site. While this also gives you additional benefits for accessibility and mobile browsers, this is pretty cumbersome to do.
Today we are teaming up with search industry leaders to dramatically improve search results of dynamic Web content and RIAs. Adobe is providing an optimized Flash Player to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information that is currently undiscoverable by search engines. This will provide more relevant automatic search rankings of the millions of RIAs and other dynamic content that run in the Flash Player. Moving forward, RIA developers and rich Web content producers won’t need to amend existing and future content to make it searchable — they can be confident it can now be found by users around the globe.
Improved search of SWF content will provide immediate benefits to companies leveraging Adobe Flash software. Without additional changes to content, developers can continue to provide experiences that are only possible with Adobe Flash technology, without the trade-off of a loss in search indexing. It will also positively affect the Search Engine Optimization community who will develop best practices for building content and RIAs utilizing Adobe Flash technologies, and enhance the ability to find and monetize SWF content.
I’m sure most of you know that static text in SWF was already being indexed by search engines but with this new technology, all your content is being indexed — including dynamically loaded data and different states in your application — without having to change anything!
More info:
Adobe Devnet
Ted Patrick
Ryan Stewart
TechChrunch
InsideRIA
