Microsoft picks Flash Player for Vista campaign site
As reported by fellow evangelists Ben Forta and Ted Patrick, Microsoft picked the Adobe Flash Player for their new Vista campaign. First of all… I absolutely love the campaign! The idea was to invite a bunch of people to test a new version of the Windows operating system codenamed “Mojave”. Before they actually got to test the new OS, they were asked what they thought of Windows Vista. Obviously, they all said they didn’t like it for various reasons. After they tested the “new” OS, they were asked for their opinions. They all liked it, saying it was fast, looked great and was very handy. Then they were told they actually tested Windows Vista… and all their reactions were recorded.
A selection of all these videos are now the main feature of a new campaign site aimed to try and convince people to give Vista a try. One thing I really find strange, is that Microsoft continuously picks the Flash Player to deliver these highly visible campaign sites. These high-traffic sites would be a great vehicle to get Silverlight adoption up but obviously then the visitor would have to install the plug-in first to actually see the campaign. Then your best bet would be to pick a technology that everyone has… like Flash… And with 98.5% of all internet users running the Flash player, there really is no other alternative.
Go and check out the campaign site. It looks like they’ve even used Papervision 3D for this one. I really think it looks great.
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